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Consumers are increasingly using mobile phones as their primary means of communication, with new survey from Arbitron showing that 23.3% of respondents claimed to be mobile phone only users, while 23.1% said that, although they had access to a landline, they relied on their mobile. A study released earlier this year from global market research… Continue reading Rise Of Youth Mobile Market

Cinema advertising in the US is increasing in popularity with advertisers, with estimates released by the Cinema Advertising Council (CAC) showing that advertisers invested $438 million on cinema adverts in 2004, an increase of 23% over 2003. These figures make cinema one of the fastest growing major advertising media in the US, according to the… Continue reading Advertisers Latch On To Cinema Advertising

TNS Media Intelligence has predicted advertising expenditure in the US to reach $145.3 billion in 2005, up 3.4% year on year; not quite the impressive growth of 9.8% enjoyed by the industry in 2004. Speaking at the AdWatch conference in Manhattan, Steven Fredericks, TNS president and chief executive officer said that he was: “encouraged that… Continue reading TNS Predicts Muted Adspend Growth In 2005

Pre-testing the effectiveness of ad campaigns should be high on the agenda of marketers, according to IPC Prospector’s ad marketing manager, James Papworth, who explains the importance of trial runs in the production of promotional activity…What was the last thing you bought without trying it out first? A new variety of ready-meal perhaps, or a… Continue reading Testing Times

GMTV was the only terrestrial television broadcaster to boost its revenues during May, adding an impressive 5.6% year on year to total £5.1 million.GMTV’s increased fortunes followed a panning of the broadcaster’s sponsorship practices by presenter Fiona Phillips, however, who claimed that the early morning show has become “more about selling than about the content”… Continue reading Television Market Round-Up – May 2005

Readers of August’s edition of top music magazine, Q, will be given the chance to listen to over a million tunes for free with online downloading service, Napster.The initiative will see Emap’s flagship music magazine boast the biggest covermounted CD ever, featuring 15 summer tracks from artists such as, the Flaming Lips, The Magic Numbers,… Continue reading Q To Draw Readers With A Million Free Songs

Virgin Atlantic has become the first non-radio firm in Britain to jump aboard the podcasting bandwagon, offering customers themed programmes covering travel and sightseeing which can be downloaded before a trip and enjoyed either en-route, or while customers explore their holiday destination.The move, described by Virgin as the latest in its history of “firsts,” continues… Continue reading Airline Latest To Jump On Podcast Craze

ITV is to create a series of interactive applications, running across all digital platforms, to support some of its highest profile audience-participation shows, such as The Great British series.The broadcaster will work with interactive technology specialist, emuse, to roll out the new services, providing synchronised applications regardless of the viewer’s chosen digital platform.Working in what… Continue reading ITV To Offer More Interaction After Deal With Emuse

Cable connections in US broadband households are declining, with research and consulting firm, Strategy Analytics, predicting digital subscriber lines (DSL), fibre and other types of broadband to make up over 10% of the market by 2010. Strategy Analytics forecasts broadband households in the US to rise to 77.6 million by 2010, up from 34.1 million… Continue reading DSL Overtaking Cable Broadband In US

IPC Innovator will employ a new kind of insert in next months issue of teen-title Mizz, with the plastic “clinger” designed to adhere itself to any surface without the need for glue or sticky tape.The insert, run in collaboration with United International Pictures (UIP), Zed and ZenithOptimedia will promote the release of Dreamworks’ animated children’s… Continue reading IPC Clings To Readers With Insert First