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Mobile data services are growing in popularity, with two new reports from the Yankee Group finding two thirds of mobile consumers are willing to spend more on data services, with a particular interest from younger users on music. The 2005 US Mobile User Survey and 2005 Mobile User Teen Survey, found that older users have… Continue reading Continued Uptake Of Mobile Data Services

Channel 4 is preparing to launch a fifth channel on the Freeview platform before the end of the year, reports have suggested, with the broadcaster believed to be planning an interactive quiz channel, to be run by its commercial arm, 4 Ventures.The move would follow the launch of More 4 later this year, according to… Continue reading Channel 4 To Launch Freeview Quiz Channel

Digital TV and broadband provider, HomeChoice, has announced its involvement in the high-profile Live8 concert tomorrow, providing internet connections to the event to ensure vital access can be achieved at all times.The company, which offers Britain’s only large-scale on-demand TV product, available to 2.4 million homes across London and Stevenage, will donate a 4Mb high… Continue reading HomeChoice Links Live8 With Free BroadBand

Speculation is mounting over the future direction of Sky’s consumer offerings, with reports this morning suggesting that the company’s forthcoming high-definition set-top box will include a broadband modem, enabling the broadcaster to deliver rich content via the internet, as well as through customers’ satellite equipment.It is already known that the new equipment will feature PVR… Continue reading New Sky Box To Pack Broadband For On-Demand TV

This week saw the first event held by the new TV marketing body, Thinkbox, attracting a healthy mix of delegates from clients, agencies and sales houses all keen to listen to the marketing opportunities that television has to offer.TV personality Clive Anderson led the Thinkbox Experience, with board members Nick Bampton, Andy Barnes, Clive Crouch,… Continue reading Thinkbox Experience A Hit With Participants

Regional press is the leading source of information for job-seeking readers, according to new research from the Newspaper Society, with a study finding over half of respondents turning to their local newspaper first for information on the latest vacancies.51% of people questioned said that they would turn to their local newspaper as the first port… Continue reading Local Newspapers Strongest For Recruitment Ads

IPC Media has reshuffled its group advertising management, creating two new senior directorships to unite the strategic and trading units of the company.The new roles, of ad director for marketing and strategy, and ad director for trading, will report directly to group advertising director, Caroline McDevitt.Neil Perkin is named ad director for marketing and strategy,… Continue reading IPC Reshuffles Ad Management For Greater Unity

Online gaming firm, 24h Poker, will be sponsoring ITV2’s exclusive new peak series, The Rebel Billionaire, with the deal putting the online gaming site on one of the most watched channels in multi-media homes.24h Poker is a Swedish-owned company within the gaming industry, operating a gaming website, 24hpoker.tv 24hpoker.tv, and designing software for online gaming… Continue reading Poker Firm To Sponsor ITV2 Branson Series

Trinity Mirror has received a bid for its flagship tabloid, the Daily Mirror, from a consortium led by multi-millionaire conference organiser Marcus Evans, according to reports this morning. However, according to The Times, the bid has been rejected despite Evans offering between £700-800 million for Britain’s third-best selling daily. A spokesman for Trinity Mirror said… Continue reading Trinity Rejects £800 Million Take-Over Bid For Mirror

United Business Media (UBM) is to sell its automotive titles, Exchange & Mart and Auto Exchange, claiming the publications would be more valuable to other organisations and a sale would be in the best interest of UBM shareholders. Exchange & Mart and Auto Exchange generated £35.8 million in revenue for UBM in 2004, with online… Continue reading UBM To Sell Automotive Magazines