More Uk articles

Broadband and video on demand provider, HomeChoice, has unveiled its new branding, having employed designer Neville Brody to revamp its corporate logo, ad strategy and even the branding of its installation vehicles ahead of a marketing push and product reshuffle.The move follows the company’s appointment of Tullo Marshall Warren (TMW) as its below the line… Continue reading HomeChoice Debuts New Packages And Branding

The ABC regional newspaper figures for the six months to June 2005 revealed mixed results for the nations top ten paid for regional newspaper groups.The Surrey Advertisers – All Papers Group suffered the largest decline, losing 5.8% of its circulation year on year, taking its circulation down to 99,601.The Sunday World – All Editions Group… Continue reading ABC Regional Newspapers: Jan-Jun 2005

The British population is becoming more mature by the year, with over-50s now constituting a quarter of all adults in the UK. Dale Lovell, content and PR manager at 50connect.co.uk, the UK’s largest website for the over-50s, explains the importance of marketing to this age group, and the benefits available to advertisers…In 2002, one fifth… Continue reading The Rise of Older Internet Users

The Digital Radio Development Bureau (DRDB) has published a report by former secretary of state for culture, media and sport Chris Smith calling for more DAB Digital Radio frequencies, and a reshuffle of existing services to prepare for digital switchover of the nation’s analogue radio signals.The switch to an all digital environment for radio is,… Continue reading Radio Body Calls For Firm Switchover Date

Britain’s terrestrial broadcasters saw a disappointing July overall, with all but BBC2 and Five seeing their viewing share decline. Channel 4 was the worst hit in both the All Homes and Digital Homes universes, with percentage point declines of 1.88 and 1.18 respectively.All ViewingChannel 4 saw the largest downturn in viewing share during July, with… Continue reading Television Viewing Round-Up – July 2005

Viacom Outdoor has announced the next phase of its digital technology investment plan, with the trial of Britain’s first full-colour digital LED screens on the sides of buses.Twenty-five London buses have been adapted to carry the state-of-the-art screens, which occupy half of the “Superside” advertising space on each of the buses.The first advertiser to employ… Continue reading Viacom Signs Lastminute For First Moving Bus Ads

Emap’s Manchester-based radio station Key 103 has announced its largest ever marketing push with extra emphasis on its breakfast show, Toolan in the Morning, ahead of competition in the city from GCap Media’s Xfm, due to launch in October.The marketing onslaught, which is costing Emap a cool £2 million, will feature breakfast show presenter Mike… Continue reading Emap Spends £2 Million To Head Off Key Competition

Regional newspaper group, Johnston Press, has warned that there is little prospect of a recovery in the advertising market in the second half of 2005, describing the market as “challenging” and “difficult”.The group revealed that revenue for the six months to June 2005 reached £264.6 million, up from £261.5 million this time last year. Pre-tax… Continue reading Johnston Continues To Warn Of Difficult Ad Market

Consumers are willing to pay for mobile television content, with results from Nokia’s commercial TV pilots in Helsinki showing that 41% of participants would purchase mobile TV services, with over half believing that the technology would be popular. According to the pilot results, users wanted to watch familiar program offerings as well as new mobile… Continue reading Consumers Predict Mobile TV To Enjoy Popularity

Consumer knowledge of personal video recorders (PVRs) is increasing, with 88% of US adults aware of the technology, up from 74% in 2004, according to a survey from the Leichtman Group. A similar study from Find/SVP shows that PVR penetration in the US is around 15%, with time shifting the most commonly sited benefit of… Continue reading Consumer Awareness of PVRs Growing