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Bob Coen, senior vice president and director of forecasting for Universal McCann, has revised downwards his predictions for US adspend in 2005, claiming that the strong expansion predicted in national advertising growth that was expected last December has not yet developed. Speaking to MediaTel INSIGHT, Coen said: “I made a mistake in December being so… Continue reading McCann Revises 2005 Adspend Estimates

Mobile data services are growing in popularity, with two new reports from the Yankee Group finding two thirds of mobile consumers are willing to spend more on data services, with a particular interest from younger users on music. The 2005 US Mobile User Survey and 2005 Mobile User Teen Survey, found that older users have… Continue reading Continued Uptake Of Mobile Data Services

The Latin American wireless market looks set to continue to grow, with wireless carriers expected to add between 55 and 90 million new subscribers between 2004 and 2009, according to analyst eMarketer. Argentina, Brazil, Mexico and Colombia are forecast to account for most of the growth, attracting approximately 55 million subscribers, and making them key… Continue reading Latin American Wireless Market Continues Strong Growth

Emap’s flagship men’s magazine, FHM, is to prove bigger is better this month, with a range of different-sized issues, from “compact” to “giant”, in addition to its regular format.The three issues, published simultaneously, mark a global publishing first, offering readers the choice of three differently sized editions, all priced at £3.40.The unique print run follows… Continue reading FHM To Launch In Three Sizes For Added Standout

Trinity Mirror has received a bid for its flagship tabloid, the Daily Mirror, from a consortium led by multi-millionaire conference organiser Marcus Evans, according to reports this morning.However, according to The Times, the bid has been rejected despite Evans offering between £700-800 million for Britain’s third-best selling daily.A spokesman for Trinity Mirror said that the… Continue reading Trinity Rejects £800 Million Take-Over Bid For Mirror

Ofcom has reduced, Five’s, licence fee payments by a massive 30% to £9 million for 2005, signalling the Government watchdog’s awareness of the pressures on broadcasters due to the impending analogue switchover and multi-channel programming.The new terms mean the cost of Five’s analogue licence has been reduced by 64% over the last three years, down… Continue reading Five Sees Licence Fees Slashed By Ofcom

Telewest’s first foray into on-demand TV services has begun, with the company launching its Teleport product to over 26,000 customers in Cheltenham and Gloucester today, offering viewers the chance to create their own programme schedules, picking content to watch as and when it suits them.Today’s roll out marks the first phase of the company’s on-demand… Continue reading Telewest Completes First Phase Of On-Demand Roll Out

Online gaming firm, 24h Poker, will be sponsoring ITV2’s exclusive new peak series, The Rebel Billionaire, with the deal putting the online gaming site on one of the most watched channels in multi-media homes.24h Poker is a Swedish-owned company within the gaming industry, operating a gaming website, 24hpoker.tv 24hpoker.tv, and designing software for online gaming… Continue reading Poker Firm To Sponsor ITV2 Branson Series

Trinity Mirror has received a bid for its flagship tabloid, the Daily Mirror, from a consortium led by multi-millionaire conference organiser Marcus Evans, according to reports this morning. However, according to The Times, the bid has been rejected despite Evans offering between £700-800 million for Britain’s third-best selling daily. A spokesman for Trinity Mirror said… Continue reading Trinity Rejects £800 Million Take-Over Bid For Mirror

United Business Media (UBM) is to sell its automotive titles, Exchange & Mart and Auto Exchange, claiming the publications would be more valuable to other organisations and a sale would be in the best interest of UBM shareholders. Exchange & Mart and Auto Exchange generated £35.8 million in revenue for UBM in 2004, with online… Continue reading UBM To Sell Automotive Magazines