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Emap’s Zoo Weekly magazine is to be given a new look in order to increase its market share and push past IPC’s market leading Nuts.A spokeswoman for the title explained that the move had long been planned and that “regular product refreshment is essential in a weekly market.”She added: “The changes to the magazine will… Continue reading Zoo Given Facelift To Close Gap On Nuts

Video Networks Limited (VNL), provider of HomeChoice entertainment and communications has signed a deal with DreamWorks, supplying VNL with a steady stream of current movie titles.The long-term output agreement will substantially enhance the channel’s line up, adding current films including, Shrek 2, The Terminal, The Stepford Wives, and Shark Tale to HomeChoice’s Film 1st channel.Commenting… Continue reading Video Networks Signs Deal With Dreamworks

The BBC has announced plans to increase its overall programme spend by £61 million, with £21 million being invested in BBC Television.In the BBC’s Statements of Programme Policy for 2005/2006, the Board of Governors outlined the operations plans to fulfil its public promise to inform, educate and entertain.Michael Grade, BBC chairman revealed that over the… Continue reading BBC To Increase Programme Spend By £61 Million

The television industry is undergoing a fundamental transformation, evolving from being a broadcast focused, mass-market single-event to a sector which is far more complex but potentially more profitable, according to a new report from Deloitte & Touche’s Technology, Media & Telecommunications Group.According to the report, the growth in on-demand TV, new television services and broadband… Continue reading Advertisers Warned Of Fragmented Media

The Outdoor Advertising Association (OAA) and Radio Advertising Bureau (RAB) have joined forces to explore the effects, and advance understanding, of combined radio and outdoor advertising.In the first stage of the study, the OAA/RAB team has commissioned research company Acacia Avenue to conduct qualitative research exploring the effect combining radio and outdoor campaigns, examining the… Continue reading Trade Bodies Unite To Offer Cross-Media Insight

The Outdoor Advertising Association (OAA) and Radio Advertising Bureau (RAB) have joined forces to explore the area of multi-media effects and advance understanding of the media combination of radio and outdoor. As a first stage, the OAA/RAB team has commissioned research company Acacia Avenue to conduct qualitative research exploring the effect this combination of media… Continue reading OAA And RAB Join Forces To Research Radio And Outdoor Advertising

Consumer magazine publisher, IPC Media, has announced the launch of Britain’s very first compact paid for TV Listings weekly, TV easy.TV easy will be backed by a £10 million marketing investment, and launched with a huge sampling exercise, reinvigorating and growing the TV listings sector.Over 1.5 million copies of the compact size magazine will be… Continue reading IPC Launches Compact TV Listings Weekly

Ulster Television has confirmed that it has entered into discussions for a possible takeover bid for The Wireless Group (TWG) owner of talkSPORT radio station. Earlier this morning the directors of Ulster Television confirmed recent media speculation over the acquisition of TWG, saying that discussions were at a preliminary stage and that they may or… Continue reading Ulster Confirms Possible Takeover Bid For TWG

The first quarter of 2005 signals slower growth for marketing, compared to the strong performance it enjoyed in 2004, according to the IPA’s latest quarterly Bellwether report, complied by NTC research. The report showed that current marketing budgets were revised up for the sixth consecutive quarter, but that growth was not as strong as seen… Continue reading Q1 2005 Bellwether: Slower Growth Period Ahead

Penetration of digital television (DTV) in Asia is predicted to rise over the next several years, reaching 28.8 million by 2008, according to High-tech market research firm In-Stat. Although Asia currently lags behind Europe and North America on the digital TV track, by 2010, it will have more DTV households than any other region. China… Continue reading Increase In Digital TV Growth Predicted For Asia