Student TV network, SUBtv, will this autumn tempt potential card sharks away from their studies to engage in a cross-media poker tournament, comprising on air and online activity to position potential advertisers alongside one of the nation’s increasingly popular gambling activities.The tournament will provide valuable advertising and sponsorship opportunities reaching 1.5 million students in 80… Continue reading SUBtv Hands Advertisers Student Poker Deal
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IPC’s music weekly, NME, will this year double its coverage of the world-famous Glastonbury festival, printing two special editions of the magazine to cover the event, in an effort to cash in on the concert, and the festival season as a whole.The first issue provides readers with a mammoth 16-page Glasto-Goer’s Guide to the Universe,… Continue reading NME Cashes In On Festivals With Double Glastonbury Coverage
ITV has announced plans to invest at least £15 million into new male-focused channel, ITV4, aiming to fill the channel with American imports to compete against rivals Channel 4, Five and Sky One.Although there is no set date, it is thought that the broadcaster will launch the new free-to-air channel across Sky, Freeview and cable… Continue reading ITV Invests £15 Million In Male-Orientated ITV4
New technology has been demonstrated by Internet Protocol (IP) TV and telecoms specialists Alcatel, Broadcom and France Telecom which will enable High Definition (HD) TV broadcasts to be streamed over existing broadband networks, boosting capacity through new compression techniques.The new technology made its debut at the French Open Tennis Tournament at the Roland Garros Stadium… Continue reading New Technology Promises Higher Quality IPTV
Virgin Radio has hailed the launch of its mobile internet radio service as a success, after nearly 500,000 listening hours were clocked up within the first two days of operation.The service, which allows listeners to tune into Virgin’s flagship station, as well as digital spin-off stations Virgin Radio Classic Rock and Virgin Radio Groove, works… Continue reading Virgin Hails Success Of Mobile Internet Radio
Worldwide broadband lines reached 164 million as of 31 March 2005, an increase of 52 million lines since March 2004, adding 28 million lines in the last six months, according to broadband analysis company, Point Topic. The new figures show the US retaining its position as the world’s largest broadband country achieving 36.5 million lines,… Continue reading Global Broadband Lines Reach 164 Million
Online shopping is seeing continued growth, due to growing acceptance of e-commerce by women, with female orientated categories predicted to see the most growth in online adspend. According to The State of Retailing Online, an annual study conducted by Forrester Research, online sales of cosmetics and fragrances are expected to grow by 33% during 2005.… Continue reading Women Lead Way In Online Shopping
Consumer service revenues for telecoms providers in the US are predicted to deteriorate over the next several years, dropping to $106.7 billion in 2009 due to decreasing revenues for voice services and dial-up outweigh revenue increases for cable TV and broadband, according to In-Stat. The high-tech market firm predicts broadband to continue growing in strength,… Continue reading Broadband To Overtake Dial-Up By 2009
The US advertising market looks set to remain relatively tepid, with analyst Merrill Lynch revising US ad growth for 2005 downwards to 4.5%, from the previously expected 4.8% growth. Global ad predictions mirror Merrill’s drop in its confidence for the US market, dipping substantially to 3.8% growth from earlier estimates of 4.6%. An initial forecast… Continue reading Merrill Revises 2005 Ad Growth Forecasts Downwards
Telewest has become the latest media owner to jump onboard the web-TV bandwagon, unveiling a new service to provide broadband users with TV through their PC, following Sky’s announcement of a similar service earlier this week.The cable firm’s new service is powered by technology company, Narrowstep, allowing high-quality TV content, via four traditional-style channels, to… Continue reading Telewest To Offer TV Content Via Broadband
