More Uk articles

Communications company, BT, has revealed plans to deliver TV over broadband connections in the UK via Microsoft TV internet protocol television (IPTV), expecting to offer the service to customers in the summer of 2006.The Microsoft TV IPTV software enables broadband network operators to deliver engaging, high-quality video content and services to their customers using their… Continue reading BT And Microsoft Reveal Plans To Launch Internet TV

May saw the nation’s penchant for text messaging flourishing, with a record number of messages sent during the month. A whopping 2.63 billion texts were transmitted, according to the Mobile Data Association (MDA), representing an increase of 20% year on year.May also saw the highest average daily figure recorded to date, with 85 million messages… Continue reading Texts Continue To Rise Throughout May

GCap Media has teamed up with software giants, Microsoft Windows, allowing users to download the song they’re currently listening to and search from 500,000 old and new tracks, which they can mix, organise and burn.The £750,000 deal starts this month, with Windows XP sponsoring all streaming media activity across the musicradio.com and classicfm.com websites, during… Continue reading GCap And Microsoft To Offer Legal Downloads

ITV’s annual fee payable to industry regulator, Ofcom, has been cut by £135 million to less than £80 million, as part of a review into licence fees by the watchdog, which takes into account the increasing growth of digital TV.The broadcaster paid £215 million for its 12 licences in 2004, astounding city analysts who predicted… Continue reading ITV Has Licence Fees Slashed

A record number of text messages were sent during May, with a massive 2.63 billion texts transmitted, according to the Mobile Data Association (MDA), representing an increase of 20% year on year. May also saw the highest average daily figure recorded to date, with 85 million messages being sent per day. Earlier this month saw… Continue reading Record Number Of Texts Sent In May

Consumers are increasingly using mobile phones as their primary means of communication, with new survey from Arbitron showing that 23.3% of respondents claimed to be mobile phone only users, while 23.1% said that, although they had access to a landline, they relied on their mobile. A study released earlier this year from global market research… Continue reading Rise Of Youth Mobile Market

Cable connections in US broadband households are declining, with research and consulting firm, Strategy Analytics, predicting digital subscriber lines (DSL), fibre and other types of broadband to make up over 10% of the market by 2010. Strategy Analytics forecasts broadband households in the US to rise to 77.6 million by 2010, up from 34.1 million… Continue reading DSL Overtaking Cable Broadband In US

Cinema advertising in the US is increasing in popularity with advertisers, with estimates released by the Cinema Advertising Council (CAC) showing that advertisers invested $438 million on cinema adverts in 2004, an increase of 23% over 2003. These figures make cinema one of the fastest growing major advertising media in the US, according to the… Continue reading Advertisers Latch On To Cinema Advertising

TNS Media Intelligence has predicted advertising expenditure in the US to reach $145.3 billion in 2005, up 3.4% year on year; not quite the impressive growth of 9.8% enjoyed by the industry in 2004. Speaking at the AdWatch conference in Manhattan, Steven Fredericks, TNS president and chief executive officer said that he was: “encouraged that… Continue reading TNS Predicts Muted Adspend Growth In 2005

Pre-testing the effectiveness of ad campaigns should be high on the agenda of marketers, according to IPC Prospector’s ad marketing manager, James Papworth, who explains the importance of trial runs in the production of promotional activity…What was the last thing you bought without trying it out first? A new variety of ready-meal perhaps, or a… Continue reading Testing Times