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By the end of 2007, the number of US households receiving digital television services will rise by over 60% to 70.3 million, says a new report from eMarketer. According to the just released US Digital TV: On-Demand and High Definition report, digital television household penetration will grow from 44.2 million households at the end of… Continue reading Digital TV Penetration To Overtake Broadband

The Advertising Standards Authority has refused to censure a poster for McVitie’s Mini Cheddar biscuits that featured a nun dressed in a PVC costume, despite wide-spread complaints that it was tasteless and offensive.The poster, which featured the provocative headline ‘Sister or Stripper’, also drew criticism from those who felt that it ridiculed the Christian faith… Continue reading ASA Brushes Off Complaints Against Mini Cheddars

Informing Interactive Television has launched a survey investigate what issues would arise if Europe adopted a standard platform to deliver interactive television. The TV Standards Survey, is designed to gather opinion from those working in the interactive television market and establish what problems they face when delivering services to more than one platform. It is… Continue reading Survey To Investigate Delivery Of Interactive TV

Channel 4 will this month make deeper in-roads into the rapidly expanding area of advertiser funded programming with the launch of a series of health orientated docusoaps funded by FMCG brand Flora Pro.activ.The funding deal will see a series of five thirty-minute programmes entitled Fit Street broadcast by Channel 4. They will follow a group… Continue reading Channel 4 To Screen Flora Funded Fitness Show

New mothers tuning in to Discovery Health’s Baby Talk programming strand will be targeted by food manufacturer Heinz later this month, when the FMCG giant sponsors the broadcaster’s childcare output with its established Farley’s brand.The sponsorship includes on-air coverage, interactive applications and promotion through a one-off DVD created by Discovery as part of the deal.… Continue reading Discovery Finds Heinz As Backer For Baby Shows

Emap Advertising has announced the launch of an innovative digital radio initiative to provide subsidised advertising rates for DAB radio retailers in the all-important run up to Christmas.In an attempt to drive sales of digital radios in the UK and boost listening figures, the company is offering to pay half the total cost of any… Continue reading Emap Advertising Cuts Rates To Drive DAB Uptake

Chrysalis-owned Heart 106.2 is aiming to knock rival Capital 95.8 off the top spot in London by revamping its image and hiking up its adspend by around 20%.It is understood that Chrysalis has awarded advertising agency Clemmow Hornby Inge the £3 million account to lead a major relaunch of London’s Heart 106.2 FM and midlands… Continue reading Heart Pumps Up Adspend To Take On Capital In London

Television advertising continued to go from strength to strength in July with total terrestrial revenue rising by a solid 9.8% year on year to almost £198 million, according to the latest agency estimates compiled by MediaTel Group.The figures reveal a particularly impressive performance for Channel 4, which saw revenue rise by 9% to more than… Continue reading TV Market Round-Up – July 2004

Virgin Radio is responding to the increasing popularity of music downloads by launching the nation’s first weekly chart rundown using Napster online sales figures.The Napster Online Music Chart, which launches later this month, will countdown the 20 most popular songs downloaded by Napster users from a catalogue of 750,000 tracks each week. The show will… Continue reading Virgin To Launch UK’s First Online Music Chart

Television advertising continued to go from strength to strength in July with total terrestrial revenue rising by a solid 9.8% year on year to almost £198 million, according to the latest agency estimates compiled by MediaTel Group.The figures reveal a particularly impressive performance for Channel 4, which saw revenue rise by 9% to more than… Continue reading TV Market Round-Up – July 2004