The Guardian continued to see its circulation decline last month, as the paper lost 4.5% compared with June as a result of intensified competition in the broadsheet market. However, the Guardian recently announced an intention to reduce its size, adopting the Berliner size and shape favoured by French newspaper Le Monde, in order to revive… Continue reading ABC National Newspaper Round-Up – July 2004
Although the internet increasingly plays a vital role in our daily routine, it still plays second fiddle to old-fashioned habits, says a new report. According to the Pew Internet and American Life Project, 88% of Americans online admitted the internet plays an important part in their day-to-day schedules, with two-third saying it played a major… Continue reading Traditional Habits Still Dominating Over Online Alternatives
The Guardian continued to perform poorly last month with circulation declining by 4.5% to 371,129 as competition in the rapidly evolving broadsheet market intensified, according to the latest national newspaper ABC results for June.However, the title is working to reverse its fortunes and recently announced its intention to reduce its size, adopting the Berliner format… Continue reading ABC National Newspaper Round-Up – July 2004
The internet is becoming an increasingly vital part of our daily routine, but it still plays second fiddle to old-fashioned habits, according to a new report published this week.A survey carried out by the Pew Internet and American Life Project shows that 88% of Americans online admit the internet plays an important part in their… Continue reading Traditional Habits Still Dominate Online Alternatives
SUBtv has appointed Digital Media Sales to sell airtime across its rapidly expanding network of plasma television screens in student unions across the UK.The appointment leaves SUBtv, which launched earlier this year with the backing of venture capital firm Beringea, free to concentrate of sponsorship and advertiser funded programming, while utilising DMS to maximise airtime… Continue reading Student Media Network Appoints Sales House
The Sunday Times has produced a special eight-track CD featuring artists such as Morrissey, Belle & Sebastian and The Strokes to mark the summer music festival season.The Festival Fever 04 CD will be given away with copies of the broadsheet newspaper on August 22 in the London LWT/Carlton television area. It will be supported by… Continue reading Sunday Times Creates CD Of Summer Festival Music
UK companies are wasting thousands of pounds recruiting the wrong people for high-profile marketing roles they know nothing about, according to new research from a leading marketing recruitment consultancy.A wide-ranging study conducted by Marketing Professionals UK has shown that a staggering 63% of British bosses admit they know next to nothing about the variety of… Continue reading UK Companies Waste Thousands On Poor Marketing
German magazine publisher H Bauer finally ended speculation about its high-profile entry into the fledgling men’s weekly market last week with the launch of its much anticipated Cut magazine.The title aims to provide men with ‘all the stuff that is worth knowing’ by dissecting the most amusing and interesting articles from the week’s newspapers. The… Continue reading H Bauer Launches Cut With Major Advertising Campaign
WPP chief executive Sir Martin Sorrell is this week expected to unveil record figures at the group, providing further evidence that the prolonged advertising downturn is finally over.Analysts are expecting WPP’s half-year results to cheer embattled investors by revealing that underlying pre-tax profits at the world’s second largest advertising group have risen to £230 million,… Continue reading Record Profits At WPP Spell End To Advertising Downturn
A television ad for Virgin Mobile has been cleared of being indecent by Ofcom, despite complaints from more than 400 viewers that its depiction of one man helping another to use a urinal in a public toilet was offensive.Of the 427 complaints received by the super-regulator, the majority were offended by the implication of the… Continue reading Virgin Mobile Escapes Censure Over Toilet Humour
