Grey Global, WPP’s two week old acquisition, has lost one of its leading advertising accounts – food and confectionery maker Mars – however, this wasn’t enough to worry investors yesterday, as the share price in the world’s second largest marketing group rose from 2.5p to 514.5p. According to today’s Financial Times, although the announcement was… Continue reading Grey Loses Top Client Just Weeks After WPP Take-Over
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The BBC has indicated that it would rather pursue partnerships or joint ventures for its commercial arm Worldwide rather than sell it or see it floated on the stock market, as previous reports have suggested. Speaking at a Royal Television Society dinner yesterday, the BBC’s director-general, Mark Thompson, confirmed the publicly-funded broadcaster was reconsidering ownership… Continue reading BBC Prefers Partnership Deals For Worldwide, Says Thompson
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Capital and GWR saw their stock market value decline yesterday as investors digested trading updates alongside details of their proposed £711 million merger to create the UK’s largest commercial radio company with a combined turnover of around £243 million.Capital saw shares dip by 3.01% yesterday to close at 416źp after reporting a 4% year on… Continue reading Sharewatch: Capital And GWR Dip On Merger News
ITV’s talk-show stalwart, Trisha Goddard, is leaving the network after more than six years at the centre of its daytime schedule to join rival commercial broadcaster, Five.Goddard, who has had her own show on ITV since 1998, has agreed a two-year deal with Five that will see her join the channel in early 2005 to… Continue reading ITV Talk-Show Stalwart Jumps Ship To Five
The BBC has indicated that it would rather pursue partnerships or joint ventures for its commercial arm, BBC Worldwide, rather than sell it or see it floated on the stock market, as previous reports have suggested.Speaking at a Royal Television Society dinner yesterday, the BBC’s director-general, Mark Thompson, confirmed the publicly-funded broadcaster was reconsidering ownership… Continue reading BBC Prefers Partnership Deals For Worldwide
The first phase of BSkyB’s brand relaunch gets underway tomorrow with an extensive cross-media campaign designed to promote the satellite broadcaster to the millions of viewers who still do not subscribe to it.BSkyB chief executive James Murdoch is working to increase the number of BSkyB households from 7 million to 10 million by the end… Continue reading Sky Targets Digital Refuseniks With Cross-Media Campaign
Media super-regulator Ofcom has today published controversial proposals for the launch of an entirely new public service broadcaster to be run by commercial operators as a rival to the BBC in the digital age.The radical suggestion has been put forward as part of a wide-ranging set of proposals designed to protect the future of public… Continue reading Ofcom Plans New Public Service Channel To Rival BBC
The Financial Times has teamed up with Motorola to make its latest business news available to the mobile phone operator’s customers.The new service will allow users with the latest Motorola handsets to download up-to-the-minute news directly to their phones in the form of a special ‘ticker’ that will run along the bottom their screens.Commenting on… Continue reading Financial Times Brings Business News To Mobile Phones
Capital Radio has appointed Richard Mintz as marketing director for its developing brand stations, which include Xfm, Choice FM and Capital Gold.The newly created position will see Mintz, formerly of BBC Worldwide and Celedor International, assume responsibility for marketing all three developing brand networks under the guidance of managing director Graham Bryce.Mintz said: “I am… Continue reading Capital Appoints Marketing Boss For Developing Brands