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British Telcom has announced that broadband availability is set to match that of analogue television after the telecoms giant scrapped exchange barrier plans. Following trials in rural areas, BT has said that from 6 September, those living more than 6 kilometres from an exchange will be able receive the high-speed internet connection. BT is also… Continue reading Broadband Reach Grows To A Further One Million UK Homes

Another bidder has emerged for US advertising group, Grey Global, as reports suggest that the firm is keen to tie-up firm offers by early September.According to Reuters, Providence Equity Partners is considering making a bid for Grey, emerging as the third private equity firm, along with Blackstone Group and Hellman & Friedman, to show an… Continue reading New Bidder Emerges For Grey Global

Nine out of ten US video gamers, aged 13 to 44, have played games on-line as well using their console systems, says a new report. According to the Online Gaming: The Consumer Perspective For PC and Video Games survey from NPD Group, nearly 90% of respondents who play video games on a PC, Mac or… Continue reading Majority Of Gamers Play Online

BSkyB has agreed to have its three main websites, Sky.com, Sky News Online and Sky Sports, audited on a monthly basis by ABC Electronic, in a move that marks a significant step forward for supporters of industry agreed standards for the reports in web traffic.The online audits begin immediately and will provide ABC Electronic with… Continue reading ABC Electronic Bags BSkyB For Web Traffic Audits

Commercial radio group GWR has this week revealed the name of its proposed station for Edinburgh, unveiling 107 FM The Rock as the format it hopes will win over both listeners and advertisers in the area.GWR’s Edinburgh Chooses project asked residents of Edinburgh for advice on what they would like from a new local station… Continue reading GWR Prepares To Rock Edinburgh With Licence Bid

Websites dedicated to this year’s Olympic Games in Athens have seen a massive 400% increase in the number of visits from UK internet users over the last week, according to the latest data from web-statistics firm Hitwise.The research group has revealed that visits to Olympics websites have increased four-fold since the start of the games,… Continue reading Research Shows UK Surfers Warming To Olympic Websites

Serious changes need to be made to local paid search if it is expected to generate the revenue growth craved by search engines, according to a leading American industry analyst.According to Nate Elliot, Jupiter Research analyst, local search doesn’t look like it can provide the growth Google and Yahoo are looking for. However, they continue… Continue reading Local Search Revenue May Disappoint Online Giants

Aegis has created the UK’s largest online buying point following the launch of a new digital media agency called Diffiniti to replace the ageing Carat Interactive brand. The new agency, which has been created in response to the growing role of new media in the marketing mix, will handle billings in excess of £34 million… Continue reading Aegis Forms UK’s Largest Online Media Buying Point

Global advertising giant WPP performed well yesterday, rising by 3.82% to close at 489p as the company prepared to unveil record figures at the group, providing further evidence that the prolonged advertising downturn is finally over.The firm’s chief executive, Sir Martin Sorrell, is expected to cheer embattled investors by revealing underlying pre-tax profits at the… Continue reading Sharewatch: Optimistic WPP Sees Rise Ahead Of Results

Serious changes need to be made to local paid search if it is expected to generate the revenue growth craved by search engines, says a US industry analyst. According to Nate Elliot, Jupiter Research analyst, local search doesn’t look like it can provide the growth Google and Yahoo are looking for. However, they continue to… Continue reading Local Search Revenue May Disappoint Search Engines