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US advertising spending rose by 6.4% in the first half of this year, fuelled by a spending increase in political and traditional advertising, according to preliminary figures released from Nielsen Monitor-Plus.Advertising dollars were up across all 10 of the reported media, said the advertising intelligence service division of Nielsen Media Research, with the largest single… Continue reading US Ad Spending Grows By 6.4% In First Half Of 2004

SUBtv, the student media network, has expanded its range of plasma television screens to encompass a further 20 universities across the UK, in a move that brings nearly 1.5 million extra viewers to the service.The latest move will bring SUBtv to a total of 75 universities in time for the new academic year beginning in… Continue reading Student Television Network Boosts Reach By 40%

Channel 4 will this month make deeper in-roads into the rapidly expanding area of advertiser funded programming with the launch of a series of health orientated docusoaps funded by FMCG brand Flora Pro.activ.The funding deal will see a series of five thirty-minute programmes entitled Fit Street broadcast by Channel 4. They will follow a group… Continue reading Channel 4 To Screen Flora Funded Fitness Show

New mothers tuning in to Discovery Health’s Baby Talk programming strand will be targeted by food manufacturer Heinz later this month, when the FMCG giant sponsors the broadcaster’s childcare output with its established Farley’s brand.The sponsorship includes on-air coverage, interactive applications and promotion through a one-off DVD created by Discovery as part of the deal.… Continue reading Discovery Finds Heinz As Backer For Baby Shows

Emap Advertising has announced the launch of an innovative digital radio initiative to provide subsidised advertising rates for DAB radio retailers in the all-important run up to Christmas.In an attempt to drive sales of digital radios in the UK and boost listening figures, the company is offering to pay half the total cost of any… Continue reading Emap Advertising Cuts Rates To Drive DAB Uptake

WPP is considering the possibility of a £500 million rights issue to purchase American advertising group, Grey Global. Chief executive of WPP, Sir Martin Sorrell, said last week, he is looking at Grey’s book but did not confirm whether he would be making a bid for the last independent advertising network. According to a report… Continue reading WPP Considering £500 Million Rights To Buy Grey

International consumer magazine group, Future Network, has today announced that it has acquired two UK games magazines from Dennis Publishing for £2.5 million. The purchase of PC Zone and Computer & Video Games (CVG) from the US publishing house, includes sister website, computerandvideogames.com. Managing director, Robert Price said: “This acquisition is good news for Future… Continue reading Future Network Buys Games Mags For £2.5 Million

WPP was seen in focus last week with shares rising by 3.61% to close at 488p after announcing that half-year revenues have reached over £2 billion for the first time ever, spurred by a significant recovery in the advertising industry.Sir Martin Sorrell revealed on Friday that revenues at the world’s second largest advertising group rose… Continue reading Sharewatch: WPP Boosted By Record Revenues

The proposed £1 billion sale of the BBC’s commercial arm, BBC Worldwide, has generated a flurry of interest from commercial broadcasters, venture capital groups and investment banks. However, it is understood that some would-be buyers are being put off by confusion over the lucrative rights to successful BBC shows and products, such as The Office… Continue reading Sale Of BBC Worldwide Raises Issues Over Rights

Broadband Britain has come another step closer with the announcement that BT now has more than 3 million high-speed internet customers.The telecoms giant claims to have signed up an average of around 6,000 new customers each day over the last six months, in a move that has helped it add more than one million ADSL… Continue reading BT Helps Broadband Britain Become A Reality