The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 12 August 2004. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see NewsLine.The latest… Continue reading ABC Results Jan-Jun 2004: Closer Boosts Celebrity Weeklies
Broadcast heavyweight ITV led media stocks in a resurgence yesterday, rising by 3.44% to close at 97žp as the company unveiled the third key appointment to its advertiser relationships team, part of an ongoing attempt to improve its image by becoming more customer-centric.The company’s latest appointment of Maria-Isabel Jassies comes just days after Jane Carroll… Continue reading Sharewatch: ITV Rises As Media Stocks Bounce Back
The online gaming industry is finally here as a true mass market and is expected to generate revenues of $9.8 billion by 2009, as broadband acts as the driving force, says an industry research group. According to DFC Intelligence, the online gaming market in 2003 generated $1.9 billion but high hopes are now pinned on… Continue reading Online Gaming Industry Reaches The Masses
i-vu, provider of interactive television screens for some of the UK’s top hair salons, has announced the appointment of Morgan Partridge as the company’s new commercial manager, charged with building advertising revenue and expanding the firm’s sales team.Partridge’s appointment brings a wealth of knowledge and experience to the company. Most notably Partridge has worked as… Continue reading i-vu Boosts Management To Grow Hair Salon Business
Competition amongst pop chart programmes looks set to increase as Channel 4 prepares to launch its answer to the BBC’s iconic Top Of The Pops, in the form of a Saturday morning music show counting down the chart as used by commercial radio stations.The new venture will be based on the recently launched Hit 40… Continue reading Channel 4 To Have A Pop At BBC Music Programming
BBC Magazines has reached the milestone of half a million subscribers to its range of publications, marking a record-breaking response to increased investment by the company in subscription marketing.The number of customers now holding an annual subscription to a BBC title are up from 370,000 last September, when the Corporation’s magazine arm announced an increased… Continue reading BBC Magazines Celebrates Half A Million Subscriptions
IPC’s Nuts is expected to beat Emap’s Zoo when the latest ABC results for the six months to June 2004 reveal debut circulation figures for the two rival men’s lifestyle magazines at midday tomorrow.Industry speculation suggests that Nuts will claim the top spot in the fledgling weekly sector with a circulation as large as 290,000.… Continue reading Nuts Could Beat Zoo In Latest Consumer ABC Release
The Barclay brothers are not expected to face a public interest regulatory test over their acquisition of the Daily Telegraph, meaning that final clearance for the £665 million deal is now just a formality.It is understood that senior executives at the media super-regulator Ofcom do not expect to be asked by Trade and Industry Secretary… Continue reading Telegraph Take-Over To Escape Public Interest Test
Nielsen//NetRatings has secured Norwich Union Life Direct as the first brand to use its new AdIntelligence service, which allows advertisers to asses the success of banner, pay-per-click and email marketing as part of their online promotional campaigns.The new service claims to be able to provide Norwich Union with a complete overview of its online activity… Continue reading Nielsen//NetRatings Rolls Out Online Intelligence System
The Newspaper Society has launched a high-profile marketing campaign to highlight the strengths of the regional press as an advertising medium, in an attempt to build on its recent successes and attract more companies to the sector.The Newspaper Society claims that local press is the only above-the-line medium to have increased advertising revenue every year… Continue reading Newspaper Society Launches Advertising Campaign
