More Uk articles

Mobile phone users on the O² network will soon be able to access the UK’s first free-to-air advertiser funded video channel, broadcast direct to their handsets, screening ad-funded programming and commercials from a consortium of content providers, advertisers.The channel is being created by O², Warner Brothers, IPC and advertising consultancy Unanimis. Unlike other video content… Continue reading Mobiles Get Video Streams In Latest Advertiser Push

Almost 8 million people tuned in to Channel 4 last night to watch Big Brother contestant Stuart Wilson leave the house in a surprise eviction just two days before the series finalé.Unofficial overnight figures from BARB show that a peak of 7.7 million reality-TV fans watched the youngest housemate get evicted after receiving the least… Continue reading Surprise Big Brother Eviction Draws 7.7 Million To Channel 4

Disney’s ABC Television Network in the United States is making its first foray into UK broadcasting with launch of a new daytime channel called ABC1 on the Freeview platform.The new general entertainment channel will initially broadcast twelve hours a day from 6am and will screen programmes sourced entirely from Disney’s ABC Network in the US… Continue reading ABC Entertainment Channel To Launch Without Commercials

Dennis Publishing has confirmed that its new motoring magazine will be called Test Drive Monthly and will launch later this year with a dedicated media agency and in-house advertising team to run its sales operations.The title, previously known only as Project Squirrel, will launch this autumn under the leadership of Auto Express associate editor Mike… Continue reading Dennis Flattens Squirrel With Test Drive Monthly

Rival television audience measurement companies, AGB Group and Nielsen Media Research, have joined forces to form a global joint venture that could dominate the market.The new company, which will operate under the brand name AGB Nielsen Media Research, will be half owned by Sir Martin Sorrell’s WPP and half owned by Nielsen Media Research, which… Continue reading AGB And Nielsen Join To Form Global Ratings System

The recent Euro 2004 football tournament helped total terrestrial television revenue to surge by an impressive 13.7% year on year during June as scores of motoring, alcohol and sports brands fought to associate themselves with the event.The latest agency estimates compiled by MediaTel Group show that ITV saw revenue rise by a solid 15.3% to… Continue reading TV Market Round-Up – June 2004

Cable operator NTL yesterday announced that customer expansion and revenue growth has helped narrow year-on-year profit loss for the second quarter of 2004. Revenues from April to June 2004 jumped £28.3 million on the same quarter last year to £397.8 million, driving profit loss down to £7 million from £51 million in 2003. The New-York… Continue reading NTL Losses Down As Customer Base And Revenues Grow

Rival television audience measurement companies, AGB Group and Nielsen Media Research, have joined forces to form a global joint venture that could dominate the market. The new company, which will operate under the brand name AGB Nielsen Media Research, will be half owned by Sir Martin Sorrell’s WPP and half owned by Nielsen Media Research,… Continue reading AGB And Nielsen Join To Form Global Ratings System

Satellite superpower BSkyB saw its share price dip by 0.33% yesterday to close at 602p ahead of publication of the company’s full year results today. The figures reveal a healthy performance for the broadcaster, adding 81,000 new subscribers from last quarter and achieving a 15% boost to total revenues.The company also outlined its future strategy,… Continue reading Sharewatch: BSkyB Dips Ahead Of Positive Financial Results

Popular drinks brand Bacardi has handed a massive national poster campaign to large-format outdoor specialists MegaPoster, spearheaded by a four site package in Manchester, Leeds, Liverpool and Bristol.The campaign will run throughout August and continues the FMCG brand’s established ‘Welcome to the Latin Quarter’ marketing theme. There will be a total of eight sites employed… Continue reading Bacardi Picks MegaPoster For Outdoor Marketing Blitz