More Uk articles

Competition amongst pop chart programmes looks set to increase as Channel 4 prepares to launch its answer to the BBC’s iconic Top Of The Pops, in the form of a Saturday morning music show counting down the chart as used by commercial radio stations.The new venture will be based on the recently launched Hit 40… Continue reading Channel 4 To Have A Pop At BBC Music Programming

BBC Magazines has reached the milestone of half a million subscribers to its range of publications, marking a record-breaking response to increased investment by the company in subscription marketing.The number of customers now holding an annual subscription to a BBC title are up from 370,000 last September, when the Corporation’s magazine arm announced an increased… Continue reading BBC Magazines Celebrates Half A Million Subscriptions

IPC’s Nuts is expected to beat Emap’s Zoo when the latest ABC results for the six months to June 2004 reveal debut circulation figures for the two rival men’s lifestyle magazines at midday tomorrow.Industry speculation suggests that Nuts will claim the top spot in the fledgling weekly sector with a circulation as large as 290,000.… Continue reading Nuts Could Beat Zoo In Latest Consumer ABC Release

The Independent has announced a raft of senior appointments to its sales team in a move that underlines the newspaper’s commitment to ‘radically changing’ its sales strategy.The newspaper has appointed former client director at IPC Media, Stuart Robertson, as client business development manager and has poached Hannah Peace from The Guardian to become assistant group… Continue reading Independent Revamps Sales Team With Senior Appointments

TiVo, the maker of the first digital video recorder, has announced plans to slash its price in the US by half to $99 in a bid to attract new subscribers. Launched five years ago, the subscription based company which allows users to record and pause live television, wants to drive its customer base up to… Continue reading TiVo Cuts Price To Drive Sales

Another dismal day’s trading left all but Chrysalis facing stalled or negative growth yesterday, as the radio broadcaster added 1.24% to its total to close at 183žp.Last month saw Chrysalis reveal strong financial results, with a like-for-like revenue increase of 20% ensuring the firm continued to outperform its peers in the radio sector (see Chrysalis… Continue reading Sharewatch: Chrysalis Bucks Trend As Media Stocks Fall

Profits at US advertising group, Grey Global, have doubled during the second quarter of 2004 to $10.8 million, putting the company in an even stronger selling position. The group, which is valued at $1.3 billion, is up for sale and advertising giants such as WPP and Havas have all been linked as possible bidders. Worldwide… Continue reading Profit Increase At Grey Gives Sale A Boost

The Institute of Practitioners in Advertising has secured some of the UK’s biggest media owners to support the long-awaited launch of the industry’s first single-source media planning tool.The new TouchPoints initiative is the result of an extensive industry-wide consultation and has been created to fill the gaps between the existing trading currencies used across different… Continue reading IPA Unveils Single Source Media Planning Tool

Internet advertising is quickly overtaking television, says a new survey from a UK online marketing solutions group, as half of the respondents admitted that they prefer to avoid television advertisements. The study from TradeDoubler says, that online advertising has gained mass-market penetration and confirms that 84% of internet users have responded to an online advertisement.… Continue reading Internet Advertising Set To Overtake TV’s ‘Intrusive’ Ads

The IPA has today launched a wide-ranging research initiative providing the advertising industry with a single source media survey. Lynne Robinson, research director at the IPA, explains why a credible multi-media measurement system is needed to boost the perceived professionalism of the industry …It seems that everyone, these days, is calling for multi-media measurement to… Continue reading NewsLine Column: Introducing Multi-Media Measurement