More Uk articles

Emap Performance backing the forthcoming launch of Kerrang! Radio in the West Midlands with an extensive £1 million cross-media campaign designed to drive listeners to the new rock-music station.The campaign launches tomorrow and combines high-profile television and bus-side activity, with guerrilla marketing, street teams, stunts and PR through local media. All executions will feature the… Continue reading Emap Backs Kerrang Radio With Launch Campaign

The annual rate of UK inflation inched-up during April as rising oil prices led to an increase in the cost of petrol and domestic heating.The latest figures from the Office of National Statistics show that the consumer prices index (CPI) rose to 1.2% last month, up from 1.1 in March. However, it remained well below… Continue reading UK Inflation Rate Inches Up During April

The outlook is continuing to improve for the majority of UK media agencies, which expect to see income and new business activity increase significantly as the advertising recovery gathers pace. The latest quarterly CAF Agency Barometer shows that a total of 65% of media agencies have seen an increase in committed client budgets since first… Continue reading Media Agencies Expect To See Client Expenditure Increase

The number of digital households in Europe is expected to grow by 24% by 2010, according to a new report from Informa Media Group. The European Television report says, that by 2010 there will be 112 million digital subscribers in Europe with growth being spurred by cable and satellite subscription. Cable subscription numbers are expected… Continue reading European DTV Will Continue To Grow

RSVP, the recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC, has secured a wide-ranging deal to promote Strongbow cider alongside major music festivals with NME and MTV.The deal will see the creation of a special strongbowrooms.com website, which will carry NME and MTV-branded news reports from all of the UK’s major… Continue reading RSVP Alliance Secures Strongbow For Festival Promotion

Flextech and UKTV are increasing their commitment to the rapidly expanding area of advertiser-funded programming with the appointment of Claire Heys to the newly created role of head of commercial partnerships.Heys will be responsible for driving advertiser-funded programming strategy by working closely with television sales house Interactive Digital Sales to help meet the creative needs… Continue reading Flextech And UKTV Commit To Ad-Funded Programming

The Independent saw circulation inch-up by a further 0.9% during April to just over the 260,000 mark as the paper’s commuter-friendly compact edition continued to prove a hit with readers.The latest ABC results for April will provide a welcome boost to the Independent, which has today gone completely tabloid, in a move that will consign… Continue reading ABC National Newspaper Round-Up April 2004

Fast food giant McDonalds is to follow in the footsteps of Tesco with the creation of a high-tech in-store television network for advertisers.The system will carry entertainment and marketing content and will be shown on screens installed in ten London restaurants from May. The system will then be rolled out to McDonalds restaurants nation-wide in… Continue reading McDonalds Develops Instore Television Network

Former Daily Mirror editor Piers Morgan is reportedly demanding £1 million compensation from the paper after being sacked for publishing hoax pictures allegedly showing British troops abusing Iraqi prisoners.Morgan’s nine year reign at the tabloid came to an end on Friday after the Queen’s Lancashire regiment proved that pictures depicting its soldiers torturing Iraqi captives… Continue reading Sacked Daily Mirror Editor Could Demand Compensation

The European advertising market will remain ‘less vibrant’ this year but can expect to see greater signs of recovery during 2005, according to the latest forecasts from investment managers Merrill Lynch.The Merrill Lynch quarter one industry report says that advertising and marketing services in Europe can expect to see greater pick up in 2005 when… Continue reading Europe To See Advertising Market Pick Up In 2005