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ITV has secured Lever Fabergé’s Sure deodorant brand as the six-figure broadcast sponsor of its new daytime show, The Test, which launches on the network later this month.The 30-minute show, presented by psychologist Jeremy Milnes, will air each weekday from 19 July in an attempt to cure people of their fears. The fact that phobias… Continue reading ITV Puts Sure To The Test With Daytime Sponsorship

Ofcom’s head of market intelligence, Peter Davies, has revealed a challenge to digital radio from Apple’s Ipod personal music player and the teenage listeners taking it to their hearts.In a presentation to the Radio Festival in Birmingham, the regulator unveiled research into the opinions of 18 to 20 year-olds towards DAB radio, indicating a number… Continue reading DAB Broadcasters Face Threat From Ipod Generation

The US Radio Advertising Bureau has revealed that radio advertising revenue in May struggled to keep up with the recovery of the media industry, as advertising sales continued to fall during the month. Both local and national radio had a tough time during May as local advertising sales struggled to post a 1% gain and… Continue reading May Radio Revenues Fail To Match Ad Recovery

The switchover of Britain’s radio networks from analogue to digital will depend largely on the development of digital television, according to BBC Radio 4 controller Helen Boaden. Speaking at the Radio Festival in Birmingham, the broadcast head claimed that radio switchover would be fuelled by public interest, which would be spurred on by the success… Continue reading Television Will Lead Switch To Digital Radio

Nine out of ten pop-up advertisements on UK websites are being clicked on accidentally, causing mistrust and frustration, says new research from Bunnyfoot Universality. Tests carried out using 60 web users revealed that 90% of click-throughs for a leading UK brand’s pop-over advertisements, were made by mistake because the ‘close’ button was so difficult to… Continue reading 90% Of UK Surfers Accidentally Clicking On Pop-Ups

The advertising watchdog is clamping down on French Connection after the high-profile clothing brand used its controversial FCUK trademark in a nation-wide poster campaign promoting its recently launched FM radio station.The Advertising Standards Authority’s Committee of Advertising Practice has ordered French Connection to pre-vet all of its posters for the next two years after ruling… Continue reading Advertising Watchdog Cracks Down On French Connection

Capital Radio and GWR, which were recently rumoured to be dicsusing plans for a potential £840 million merger, were seen in focus yesterday. The radio groups saw shares rise by 5.41% and 3.80% respectively as stocks rebounded from the shake-out in the radio sector last week.Chrysalis Radio was also in the spotlight ahead of today’s… Continue reading Sharewatch: Radio Groups Rise Following Merger Rumours

The online advertising industry is expected to grow by more than 50% this year as more and more marketers realise its value on the media schedule. With this in mind, Martin Child, managing director of search targeted marketing firm Overture, looks at how the online marketing model will evolve over the coming months…It’s no secret… Continue reading NewsLine Column: The Future Of Online Marketing

Nine out of ten click-throughs to pop-up adverts on websites occur by accident, in a move that causes mistrust and confusion amongst users, according to the latest research from from Bunnyfoot Universality.A new paper released by the online consultancy surveyed more than 60 web users across the UK to find that around that 90% of… Continue reading Majority Of Internet Users Click On Pop-Ups By Mistake

The BBC’s board of governors have ordered a wide-ranging investigation into BBC One’s peak time schedules amid growing public concern about programme quality and criticism over its increasingly populist approach to scheduling.The BBC’s annual report has today revealed that the Corporation is planning to commission an independent study to see whether its flagship entertainment channel… Continue reading Governors Order Investigation Into BBC One Programming