The UK’s largest commercial broadcaster ITV was seen in focus yesterday as news came of a potential windfall for the company if media regulator Ofcom goes ahead with proposals to cut its licence fee by more than 40%.The broadcaster rose by 2.84% yesterday to close at 117žp, as investors heard how renegotiations with Ofcom could… Continue reading Sharewatch: ITV Rises As Ofcom Mulls Licence Fee Cut
The majority of European procurement directors are being kept in the dark about how much their marketing departments spend on advertising, according to new research from spend management company, Ariba.The survey of Europe’s biggest spending companies across a variety of industries found that 40% procurement directors have no visibility of advertising spend, even though the… Continue reading Clients Miss Savings By Alienating Procurement Staff
Giant banners are becoming an increasingly popular option for brands seeking to cut through the increasing amount of advertising clutter. The sector was worth an estimated £16 million last year and Ian Bohn, sales and marketing director at Megaposter UK, claims there are even bigger things on the horizon…Giant banner advertising has had a growing… Continue reading NewsLine Column: The Future Of Giant Banner Advertising
The BBC has set out a wide-ranging nine-point plan for its future in which it envisages everyone in the UK having access to a range of digital services that will transform the relationship between audience and broadcaster.The blueprint for the BBC’s future was announced today by newly appointed director general Mark Thompson and chairman Michael… Continue reading BBC Sets Out Wide-Ranging Plan For Its Digital Future
Guardian Media Group, the newspaper publisher behind the Guardian and the Observer, has reportedly approved a £50 million investment to relaunch its titles in a new compact format.It is understood that the Guardian and the Observer will become the country’s first national newspaper titles to adopt the Berliner size and shape used in France by… Continue reading Guardian Takes Titles Compact With £50 Million Investment
More than 16.5 million people in the UK are now able to send and receive photo messages and e-mail via their mobile phones, according to new figures from the Mobile Data Association.The latest GPRS technology provides always on capability to users, along with faster speeds than conventional handsets, making e-mail and mobile web browsing a… Continue reading More Than 16.5 Million Now Use Photo Messaging
The BBC will today outline its vision for how it should operate in the twenty first century, as it makes its submission to the charter review process in the face of growing criticism from commercial broadcasters.Newly appointed director general, Mark Thompson, will launch the Corporation’s charter review paper in London, setting out the BBC’s responsibilities… Continue reading BBC To Outline Future Role In Charter Review
Independent News & Media, publisher of the Independent and the Independent On Sunday, today announced that strong revenue growth has been enjoyed across all major markets for the first half of 2004.At today’s AGM, executive chairman Sir Anthony O’Reilly, said group total revenues are comfortably ahead of 2003, with the strong trading performance being a… Continue reading INM Delivers Strong Growth In First Half Of 2004
The RAB has launched a special ‘brand conversation’ book for marketers in an effort to highlight the power of radio advertising in creating a dialogue with consumers and helping to build brand awareness.The radio advertising body claims that social and cultural changes are forcing brand marketing to evolve, with the new brand-to-customer process being characterised… Continue reading RAB Launches Brand Conversation Guide For Marketers
Digital media company ScreenFX has secured a deal with United International Pictures to promote some of the summer’s most high-profile cinema releases through its network of giant plasma screens.UIP has already used the network of shopping mall screens to advertise teen flick Mean Girls and will also use ScreenFX to promote this summer’s biggest hit,… Continue reading ScreenFX Takes Film Trailers Out Of The Cinema
