Emap today announced that pre-tax profits were up 12% for the year, spurred mainly by growth in the UK magazine and business to business sectors.Profits at the company reached £196 million for the year ending 31 March 2004, thanks to a strong performance from UK magazine Closer, which Emap describes as its ‘best ever launch’… Continue reading French TV Listings Holding Back Emap Despite Profits Rising
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Emap is launching an extensive £1.2 million multi-media advertising campaign to promote a decade of FHM magazine’s flagship 100 Sexiest Women In The World editorial feature.The campaign will run across terrestrial and digital channels with a creative featuring an art gallery exhibition of famous FHM models from the past decade. There will also be extensive… Continue reading FHM Launches 100 Sexiest Women Promotional Campaign
ITV Sales has secured information technology firm BenQ as the exclusive sponsor of its dedicated Euro 2004 website, which will provide news, statistics and free video highlights of the tournament to fans from 27 May.The new website will offer viewers a choice of free 30-second highlights from the day’s matches, or the option to subscribe… Continue reading ITV Nets Tech Firm For Euro 2004 Website Sponsorship
MediaTel Group has appointed, Lucy Shepherd, the former insight and accountability director at Starcom MediaVest, as editorial manager for its new web-based media forecasts product, MediaTel INSIGHT.Before joining Starcom MediaVest, Shepherd was head of CIA UK’s research arm, MediaLab. She has also previously worked at market research agency BMRB and leading systems and software provider… Continue reading Former Starcom MediaVest Director Joins MediaTel Group
Emap today announced that pre tax profits were up 12% for the year, spurred mainly by growth in the UK magazine and B2B sectors but today’s share price dropped by over 9% as the group warned competition in the French TV listings market and the weakness of Euro would impact the coming year’s profitability. Profits… Continue reading French TV Listings Holding Back Emap Despite Profits Rising
A new report from media research group, McKinsey, says that the European TV broadcast market could boost advertising revenues by up to ₏375 million, if more programmes tied up with a short messaging service (SMS) to allow viewers to interact. The McKinsey study found that adding SMS interactivity to certain shows improved viewers’ loyalty and… Continue reading Mobile Phones Can Boost TV Advertising Revenue, Says McKinsey
Publishing giant Emap saw a rise yesterday, climbing by 0.24% to close at 846p ahead of full year results this morning showing a pre-tax profit of £196 million for the year ending March 31, up by 12% on 2003. Turnover at the magazine and radio heavyweight also increased by 9% to £1.05 billion.Elsewhere, ITV saw… Continue reading Sharewatch: Emap Rises Ahead Of Healthy Results
The UK text messaging phenomenon in the UK shows no signs of slowing, as April figures from the Mobile Data Association (MDA) remain at over 2 billion for the third consecutive month, with the daily average number sent hitting 70 million. Text messaging was up by 26.3% on last month, according to the MDA, with… Continue reading Text Messaging Hits 70 Million A Day In April
The ongoing obsession with the lives of the rich and famous has prompted cross-media research consortium MediaDNA to start mapping the ‘personalities’ of celebrities alongside traditional brands.The first two celebrities to be included in the profile matching are former Capital Radio breakfast show host Chris Tarrant and his replacement Johnny Vaughan. The image, positioning and… Continue reading MediaDNA Initiative Maps Celebrity Personalities
The Financial Times has announced the promotion of Dominique Moseley to the newly created position of head of magazine publishing with immediate effect.The new role will see Moseley assume responsibility for the commercial success of the recently launched How to Spend It magazine, as well as the long running, media-focussed Creative Business supplement.Commenting on the… Continue reading Financial Times Appoints New Head Of Magazine Publishing
