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US outdoor advertising revenues rose by 5.2% for the whole of 2003, after Q4 came in at a growth of 5.7%, according to the Outdoor Advertising Association of America (OAAA). The Association forecasts that outdoor will rise by 2% more than GDP over the coming year and early indications from OAAA member companies are that… Continue reading US Outdoor Advertising Grows 5% In 2003

Satellite channels saw their overall rise by 7.4% year on year during January to nearly £49 million, as the increasing popularity of Freeview helped to push digital television penetration to over half of all UK households.The latest figures from Ofcom show that almost 3 million British homes received the digital terrestrial service in the final… Continue reading TV Market Round-up – January 2004

Aegis Group, the global media network which owns the Carat agency, today posted a 12.7% rise in underlying pre-tax profits for 2003, with media turnover rising by 15.0% £6.9 billion. Aegis chief executive Doug Flynn says that the results have been achieved despite challenging market conditions thanks to action taken by the company over the… Continue reading Aegis Profits Jump 12.7% As Ad Recovery Builds

Telecoms group Cable & Wireless slipped 2.01% to 134źp following rumours that a round of institutional presentations was not being received well, leading broker Cazenove to downgrade the company’s stock.ITV took the biggest tumble of the day, falling by 2.21% to 132žp following news yesterday that three former Carlton directors could be ousted from the… Continue reading Sharewatch: Cable & Wireless Slips After Downgrading

Lord Conrad Black was dealt a further blow yesterday when he was forced to step down as chairman of the Telegraph Group, after almost twenty years at the newspaper company’s helm. It emerged last night that Black, who took control of the Daily Telegraph in 1985, had been removed as both chairman and director of… Continue reading Crisis Deepens As Black Ousted From Telegraph Group

MTV Networks has secured drinks brand Campari as the exclusive multi-platform sponsor of its forthcoming music series, MTV Recommends, which launches across Europe later this month.The one-year deal will include fully integrated on-air, online and on-the-ground brand presence, marking Campari’s biggest music based pan-European sponsorship agreement to date.On-air integration will compromise sponsored billboards attached to… Continue reading MTV Secures Campari For Pan-European Sponsorship

Aegis Group, the global media and advertising network, this morning said that advertising is now back into the cycle of positive growth and expects an extra boost in 2004 thanks to the ‘quadrennial effect’ of the US election, the Olympics and the European soccer championships. The group says that the advertising recession, which ended in… Continue reading Aegis Forecasts Global Ad Growth Of 5.3% In 2004

Aegis Group, the global media network which owns the Carat agency, today posted a 12.7% rise in underlying pre-tax profits for 2003, with media turnover rising by 15.0% £6.9 billion.Aegis chief executive Doug Flynn says that the results have been achieved despite challenging market conditions thanks to action taken by the company over the last… Continue reading Aegis Profits Jump 12.7% As Ad Recovery Builds

Consumer confidence, a robust economy and improving corporate performance have all helped the US advertising industry to post a 6.1% rise in expenditure during 2003, according to new figures from TNS Media Intelligence/CMR. Total adspend closed the year at $128.3 billion, with every category bar spot television showing gains in expenditure year on year. Almost… Continue reading US Adspend Shows 6.1% Jump In 2003

Lord Conrad Black was dealt a further blow yesterday when he was forced to step down as chairman of the Telegraph Group after almost twenty years at the newspaper company’s helm.It emerged last night that Black, who took control of the Daily Telegraph in 1985, had been removed as both chairman and director of the… Continue reading Crisis Deepens As Black Ousted From Telegraph Group