More Uk articles

Demand for magazine advertising pages in the US continued to deteriorate in February, with page volumes declining by 5.0% year on year, according to the latest data from the Publishers Information Bureau (PIB). In the first two months of the year, advertising page volumes have declined by 2.7%. Revenues, on the other hand, are stronger.… Continue reading US Magazine Ad Volume Decline Continues In February

Recent figures released by the Branded Content Marketing Association show the number of branded television programmes in the UK is set to double this year as advertisers search for more cost effective ways to promote their products. Simon Wells, commercial director of enteraction tv, explains what all the fuss is about…When the marketing chief of… Continue reading NewsLine Column: Thinking Beyond The 30-Second Spot

The US radio industry showed no growth in any advertising categories during the first month of 2004, according to the latest figures from the Radio Advertising Bureau (RAB). Expenditure to local and national radio advertising was flat during January, indicating a levelling out for the sector, according to the RAB’s president Gary Fries. However, things… Continue reading US Radio Advertising Shows No Growth In January

The prospect of an increase in the cost of airtime advertising following the recent ITV merger may give a boost to outdoor revenue, according to research commissioned by Outdoor Connection.The survey of 150 senior agency and client personnel asked for opinions on the strengths of outdoor advertising, the likelihood of the medium expanding its market… Continue reading Research Shows ITV Merger May Fuel Outdoor Profits

Sky News has secured the multimillion contract to become Channel Five’s exclusive news provider until the end of the decade.The wide-ranging deal begins next year and signals the end of Five’s contract with current content provider, ITN, which has supplied the broadcaster’s news content since its launch as Channel 5 in March 1997.The new agreement… Continue reading Sky Scoops Five News Contract From ITN

Media planning and buying agency PHD is restructuring its senior management system in an attempt to bring its specialist agencies closer to the main company.The restructure will see PHD, which is the UK’s ninth biggest individual buying agency, merge its main and group boards as part of a wide-ranging move towards a more integrated approach to… Continue reading PHD Restructures For More Integrated Approach To Clients

The Telegraph Group has bowled over the competition to become the official partner of the England and Wales Cricket Board and the England Cricket Team. The newspaper group will also sponsor talkSPORT’s coverage of the forthcoming Test Series in the West Indies.The wide-ranging deal includes advertising around the perimeter of cricket pitches and 30-second television… Continue reading Telegraph Stumps Up Cash For Cricket Sponsorship

The IPA has published an online guide to help agencies and advertisers exploit the full potential of econometrics to measure the return on investment from their marketing campaigns.UK marketers have been using econometrics for decades, but there has long been a lack of understanding as to how the methodology can best be used to measure… Continue reading IPA Publishes Online Guide Explaining Econometrics

Global media inflation is rising faster than economic growth, with Central & Eastern Europe, Latin America and Asia-Pacific currently being the driving regions. It is television, which for the last few years has seen significant deflation, that will bounce back to show the strongest inflation during 2004. According to figures from Initiative Media, even weak… Continue reading Media Inflation Outpaces Economic Growth, Finds Initiative

Chrysalis has become the first UK radio group to embrace multi-media messaging as a marketing and communications tool between station and listener.The initiative will invite Galaxy listeners to send photos and text the station from their mobile camera-phones. Galaxy will then select the best pictures for inclusion on their website for all listeners to see.Text… Continue reading Chrysalis Puts Listeners In The Picture With MMS