ISBA is urging its members to show their support for plans to introduce a new self-regulatory system for broadcast advertising following Ofcom’s decision to extend its consultation on the subject.The new media super-regulator is seeking further views on its proposals to contract out the rules governing television and radio advertising to a new co-regulatory system,… Continue reading ISBA Calls On Advertisers To Get Behind Self-Regulation
The Telegraph Group is attempting to improve its advertising sales operation with a restructure that will see a team of strategy executives work within the agency sales teams on a daily basis.The initiative will see each of the four teams covering newspapers and magazines assigned a planner from the commercial development department, who work alongside… Continue reading Telegraph Group Restructures Advertising Sales Division
Derek Manns, out of home and radio director for Starcom Motive’s investment unit, has been appointed as the new group head of radio, cinema and outdoor at sister company Starcom MediaVest.The new position will see Manns work alongside Matthew Blackborn, executive buying director at Starcom MediaVest, to create and develop the company’s recently launched out… Continue reading Manns Joins Starcom MediaVest In Group Head Role
The Radio Advertising Bureau is considering the possibility of restructuring its senior management team following the departure of its managing director, Justin Sampson, later this year.Sampson, who has been at the RAB since its establishment twelve years ago, is stepping down to take up a newly created role at ITV Sales, where he will work… Continue reading RAB Considers Management Structure As Sampson Departs
US radio advertising revenues were down 4% in November compared to the same month a year earlier as the economy dipped before the anticipated holiday season boost.Also On MediaTel Insight Today…Asia-Pacific Primed For Digital Take-OffDigital television is beginning to make headway in the Asia Pacific region with more than 10 million subscribers signed up by… Continue reading MediaTel Insight: US Radio Adspend Falls In November
Perceptions of the brand value of different newspapers may have to be reconsidered in the light of recent developments in the UK market according to the World Association of Newspapers (WAN). Last autumn saw the launch of a tabloid version of the The Independent, a move which resulted in increased sales of the title in… Continue reading Broadsheets Living On Borrowed Time, Says Association
US radio revenue growth slumped in November as the economy stalled ahead of the Christmas shopping boom. Local revenues were down by 4% and national spend was down by 6%, giving a total decline of 4% for the month. The calendar year-to-date growth was a little stronger, with national spend up by 6%, whilst local… Continue reading US Radio Revenues Slump In November
Digital television is beginning to make headway in the Asia Pacific region with more than 10 million subscribers signed up by the end of 2003, according to a new report from Informa Media Group. The Far East has, until now, been slow to join the digital crusade but a large TV viewing population and the… Continue reading Asia-Pacific Primed For Digital Take-Off
Analysts are quietly confident that 2004 will bring about an upturn in the US advertising market with demand being driven by economic confidence. In a New Year update, Merrill Lynch states that there are grounds for “muted optimism” regarding ad-supported media and restates its 5.8% ad growth forecast (see Ad Growth To Accelerate In 2004,… Continue reading Air Of “Muted Confidence” As US Ad Demand Grows
BT has secured a landmark deal with McDonald’s that will see wireless broadband access offered to customers in hundreds of the fast food chain’s restaurants across the UK. Under the agreement, BT Openzone access points will be installed in around 500 McDonald’s flagship and drive-thru restaurants by the end of March, in a move that… Continue reading BT Extends Wireless Network With Restaurant Deal
