More Uk articles

In brief: SPOTiCAR, the used car dealer, has announced its first-ever TV sponsorship deal with ITV2 Family Movies.

Sky’s UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?

Bauer Media Audio plans to launch an audio product that “reinvents radio for an online on-demand environment” in Europe.

A podcast created entirely by artificial intelligence? Audio production company This Is Distorted is leaning into the AI craze.

Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.

Opinion: Podcasts and podcasters do not exist in a vacuum, and advertisers need to think of them as part of influencer culture.

ITV will have four partners on board its addressable ad buying platform Planet V by the end of this year, two of which are broadcasters based outside of the UK.

Partner content: There are still clear divisions between “your channel” and “my channel” across DOOH and programmatic teams, warns JCDecaux UK’s chief commercial officer.

A majority of newsbrand readers say they would feel more favourable toward brands and advertisers that focus on sustainability.

TPA Digital CEO Wayne Blodwell and Good-Loop CEO Amy Williams discuss the opportunities and challenges in moving to the frenetic American media environment.