Advertisers need to be more active stewards of their media investments rather than delegating that entirely to their agencies, writes ANA Group’s executive vice-president.
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Two notable ad campaigns from New Zealand were celebrated for their traditional media craft and creativity by this year’s Media Lions jurors.
JCDecaux’s public-access defibrillators at outdoor screens have been used more than 500 times in 16 UK cities.
In brief: Luttrell will serve on the board of the company as it seeks to “expand its product roadmap and further establish itself as a sustainability-focused leader” in digital advertising.
Interview: The strategy consultant and author speaks to The Media Leader about Cannes, the crisis that agencies face, and his vision for a different industry paradigm in his new book ‘Madison Avenue Makeover’.
100% Media 0% Nonsense: Cannes Lions remains an essential tentpole in the ad industry calendar. But it can’t cover up the many cracks that need fixing, writes the editor.
Managing the time difference is one of the most difficult parts of moving from the UK to the US. Doing so requires strategy and rule-setting.
In a frank press conference at Cannes Lions, jury chair and GroupM CEO Christian Juhl sharply criticised media agencies for lower quality awards entries at Cannes.
Brundrett has held a range of leadership roles at Vox Media over the past 15 years, most recently as COO before stepping down from day-to-day responsibilities in 2022.
In a display of unity, a cross-industry coalition of marketing agency giants launched The Big C brief, an attempt to redefine cancer in the workplace.