Deborah Gbadamosi, EMEA CEO for global diversity media network Brand Advance, warns that advertisers and their agencies still need “a lot of education” to understand the concept of integration and inclusive planning.
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Strategy Leaders: Retailers, it’s time to connect with your customers, become more personal, embrace sustainability, and infuse creativity into your brand, writes Havas Media UK’s head of strategy.
Radiocentre CEO Matt Payton joins lead audio reporter Ella Sagar and host Jack Benjamin to discuss the past, present and future of audio, including the latest updates on radio’s place within the forthcoming Media Bill.
BBC stations retained the top three national station spots in terms of weekly reach during the breakfast timeslot despite quarterly and yearly drops.
Former BBC radio favourite Ken Bruce’s new show on Greatest Hits Radio Network reached three million listeners, nearly double last year’s audience for the daypart, according to Bauer.
The pandemic is well and truly over when it comes to impacting the UK’s media habits, as both broadcast TV viewing and streaming subscriptions have reversed after the Covid lockdown boom of 2020 and 2021.
Commercial radio registered record weekly reach and share of listening for a second consecutive quarter, according to the latest Rajar radio audience data.
Smart speaker listening grew quarter-on-quarter and year-on-year, now accounting for 14.4% of all listening, according to the latest Rajar audience data.
The Mirror has officially launched themirror.com, its dedicated site for the left-of-centre newsbrand’s nascent US operation.
Mediatel Connected’s head of research, Anne Tucker, takes a look at the consumer behaviour around password sharing and whether they’re keen to change to cheaper ad-funded versions of their subscription VOD services.