In an earnings call, Omnicom Group CEO John Wren insisted that even though advertisers have been looking for flexibility, they are “not walking away from their commitments”.
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The continued decline in print, which has historically been more lucrative for publishers’ advertising revenues, comes as outlets have also faced a challenging digital market this year.
Outdoor media owner Global now offers advertisers the option to add 3D anamorphic designs to its large format roadside screens.
Our industry has been distracted by measuring things in media that don’t actually matter, writes VCCP Media’s head of digital.
The Future of Media, The Media Leader’s flagship conference with Adwanted Events, will host multiple insightful sessions based on seven distinct themes happening across three stages over two days.
The director of ASOS Media Group shares his triathlon and Iron Man goals and which weaknesses he worked on at the beginning of his career.
The commercial departments of Brexit-supporting newspapers know the damage being caused to the UK economy, and newspaper advertising revenues, by Brexit. Their editorial colleagues continue to support it anyway.
Both publishers and advertisers can work together to break old habits and find a new collaborative approach across the premium web, writes Ozone’s chief operating officer. (Partner content)
The number of Internet users claiming to watch little or no linear TV on a typical day grew 22% in the two years to Q1 2023.
The outdoor media owner is looking to help brands use digital out-of-home to grow their Gen Z audiences.