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It feels like Brits and Americans are speaking an entirely different language in these mature ad industry markets.
Analysis: Limiting teens’ usage of TikTok could create artificial scarcity of content and ad inventory, media buyers warn.
In brief: Bettman, who joined Time Out in 2018, will be based in New York and report to Time Out Group CEO Chris Ohlund.
In brief: ITV has hired Film & TV Charity CEO Alex Pumfrey as director of strategic partnerships.
In brief: February total box office revenue totalled £78.5m, 6% lower than February of last year.
Mail Metro Media has launched Metro 360, a new advertising solution to create opportunities for advertisers to deliver multi-platform campaigns for Metro audiences.
Mail Metro Media has joined the rest of the UK newsbrand sector’s biggest publishers in partnering with Ozone, the industry-backed online ads sales house, after agreeing to a six-month “pilot partnership”.
ESG should take precedence when planning for another year of economic uncertainty.
The Daily Mail is planning redundancies as part of a restructuring between the Mail and Mail on Sunday that is meant to bring the two publications “much closer together”.
