If the programmatic market resembles a car boot sale, as the latest ANA study suggests, then a more robust approach by advertisers and a flight to quality of execution should enhance the market’s status.
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GroupM’s global president of business intelligence Kate Scott-Dawkins spoke with Jack Benjamin about the state of the global and UK ad markets.
Both are still huge but are becoming increasingly fragmented. AI is yet another challenge for a divided industry.
…but you won’t remember the meeting you missed if for. Holding true to your values is not just for Christmas, it’s for life, writes Nicola Kemp.
Naren Patel will take over from Simon Daglish as chair of Nabs, the mental health and wellbeing charity for the media and advertising industry.
A group of senior local editorial directors have released an op-ed across their local titles warning the BBC is a “potent threat” to the sustainability of local journalism.
Are humans or AI smart enough to do contextual targeting well? ITV and Sky certainly hope so, judging from their advertising upfronts, writes the editor.
Daniel Ek, Spotify CEO, has announced job cuts equating to 17% of the audio company’s workforce.
Total 2023 box office is running 8% ahead of the equivalent year-to-date period in 2022, according to the latest figures from Comscore.
WPP’s GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.