Wireless Group-owned sports radio station TalkSPORT has secured Fiat LVC as the sponsor of its twice daily sports news bulletins.The sponsorship deal, which includes a range of break bumpers, is designed to help Fiat target a predominately male audience with a consistent broadcast presence at key times of the day.Ben Nicholls, sponsorship and promotions manager… Continue reading TalkSPORT Secures Fiat For News Sponsorship
The Digital Radio Development Bureau (DRDB) and Ford have extended their ad campaign to promote in-car digital radio in an attempt to raise awareness of the medium.The initial campaign, which was launched on 6 March, aimed to get consumers to visit a Ford dealer and test digital radio.Commenting on the decision to extend the campaign,… Continue reading DRDB Extends In-Car Radio Promotion With Ford
Worldwide B2B e-commerce revenues will top $1.4 trillion by the end of this year, according to E-Commerce Trade and B2B Exchanges, a new study from eMarketer.Also On MediaTel Insight Today…US Online Gaming Subs To Reach $650m In 2007Online console gaming subscriptions will be worth $650 million in the US by 2007, according to a new… Continue reading MediaTel Insight: B2B E-Commerce To Top $1.4 Trillion
ITV could lose a significant amount in advertising revenue after its decision to drop commercials from its special 9pm news bulletins on the unfolding war against Iraq.Last night’s special extended version of ITV News, which ran from 9.00pm to 10.07pm, was broadcast without the usual seven minutes of advertising, in a move that could prove… Continue reading ITV Drops Ads From Special News Bulletins
Mobile marketing group, Enpocket, is to launch a major SMS ad campaign to promote Vittel natural mineral water ahead of the London Marathon.The campaign, which is designed to raise Vittel’s profile as the official water supplier of the event, will invite consumers to text to enter a draw to win a round the world holiday… Continue reading Enpocket Secures Vittel For Marathon SMS Campaign
The BBC will meet with BSkyB today in an attempt to negotiate the cost of keeping its channels listed in their current position on the satellite broadcaster’s electronic programme guide. Last week the BBC announced its intention to withdraw from the BSkyB service to begin broadcasting to Sky homes from a different satellite, in a… Continue reading BBC Seeks Satellite Listings Agreement With Sky
SMG, the media group which owns Virgin Radio, was seen under pressure on concerns over a wrongful dismissal lawsuit launched by former DJ and media mogul, Chris Evans. The stock was seen down 7.50%.Elsewhere, Granada was seen in focus on news from the Financial Times that executive chairman, Charles Allen, who is facing shareholder protests… Continue reading Sharewatch: SMG Falls Over Legal Wrangle
UK magazine group, Highbury House, has this morning confirmed the acquisition of Front publisher, Cabal Communications, for up to £10 million (see Highbury House To Buy Cabal Comms, As Profits Rise 9%). As announced earlier this week, at the time of Highbury’s financial results, the group will pay £8.0 million upfront in cash and shares,… Continue reading Highbury House Confirms Cabal Acquisition
UK magazine group, Highbury House, has this morning confirmed the acquisition of Front publisher, Cabal Communications, for up to £10 million.As announced earlier this week, at the time of Highbury’s financial results, the group will pay £8.0 million upfront in cash and shares, followed by a further payment of up to £2.0 million depending on… Continue reading Highbury House Confirms Cabal Acquisition
BSkyB has signed a new, five year, £600 million credit facility which is being used to cancel its existing £750 million facility, the group said today. The satellite broadcaster says that total available facilities are now valued at £800 million. This will reduce to £600 million from June 2004, in line with the anticipated reduced… Continue reading BSkyB Signs New
