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The growing popularity of non-voice services, such as SMS and mobile entertainment, helped to drive a mini-recovery in European mobile revenues during 2002, according to a new study from technology researcher Analysys. The report, Western European Mobile Forecasts and Analysis 2003-2008 focuses on mobile usage in a number of key markets. After a difficult 2001… Continue reading Mobile Data Services Help Stem Operator Losses

Companies must continue to invest heavily in their brands if they are to survive in the tough economic climate, according to new research from the Chartered Institute Of Marketing (CIM) and the Brand Council.The study, which plotted the share price index of leading companies on the FTSE 350, shows that brand equity drives business success… Continue reading 27.03.03

The Daily Telegraph is extending the £8 million marketing campaign to promote its redesign to include the complete domination of Bank Underground station throughout April.Using a combination of 16-sheets, 48-sheets and illuminated 4-sheets, the Daily Telegraph will take over the entire northbound Northern Line platform of London’s Bank Underground station. The domination will also see… Continue reading Daily Telegraph To Dominate Bank Station In Ad Push

Capital Radio was seen in focus yesterday after predicting a 3% decline in radio revenues in the three months to March 2003, following a 6% drop in the final quarter of last year (see Capital Sees Revenues Down 5% In First Half). The stock was seen down 7.56%.Elsewhere, investors considered news from Independent News &… Continue reading Sharewatch: Capital Sees Stock Fall After Poor Results

The growing popularity of non-voice services, such as SMS and mobile entertainment, helped to drive a mini-recovery in European mobile revenues during 2002, according to a new study from technology researcher Analysys.Also On MediaTel Insight Today…Maiden Losses Increase In Difficult 2002Outdoor advertising contractor, Maiden Group, has posted a pre-tax loss of £1.1 million for the… Continue reading MediaTel Insight: Mobile Services Stem Operator Losses

Virgin Radio has secured its first ever radio sponsorship deal with Castrol, as part of its ‘Access All Areas’ initiative.The deal, which runs until November, will include break bumpers during the station’s traffic and travel updates, as well as sponsorship of its world rally bulletins. In addition to this Castrol will sponsor weekend promotions during… Continue reading Virgin Secures Castrol For Radio Sponsorship Deal

IPC Media has announced that Sylvia Auton, managing director of its Country & Leisure Media Group, is to replace Sly Bailey as chief executive.Auton will fill the position, which became available last November when Bailey shocked the media industry by stepping down to take up the chief executive position at Trinity Mirror (see Bailey Leaves… Continue reading IPC Media Appoints Sylvia Auton As New Chief Executive

Perhaps one of the only certainties in predicting how the war in Iraq will turn out is the fact that the conflict will be played out on the media stage in a way never witnessed before. The UK’s major terrestrial broadcasters have virtually cleared their schedules to make way for extended news coverage and special… Continue reading Feature: TV News Proves Its Worth In Times Of Crisis

UK radio revenues at GWR Group are expected to be down by 3.9% in the quarter to 31 March. This is partly because Easter falls after March this year and so does not provide the Q4 boost experienced in 2002 (this is GWR Group’s Q4). The company says that this is in line with its… Continue reading GWR Sees Radio Revenues Down By 3.9% In Q4

Telewest Communications, the UK’s second largest cable group, today reported narrowing net losses for the year to December but writedowns pushed the company deeper into debt to the tune of $5.3 billion.Underlying earnings increased by 19% to £379 million in 2002 while turnover rose by 2% to £1.35 billion. The company embarked on a cost… Continue reading Telewest Results Hit By Writedowns