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The growing popularity of non-voice services, such as SMS and mobile entertainment, helped to drive a mini-recovery in European mobile revenues during 2002, according to a new study from technology researcher Analysys. The report, Western European Mobile Forecasts and Analysis 2003-2008 focuses on mobile usage in a number of key markets. After a difficult 2001… Continue reading Mobile Data Services Help Stem Operator Losses

Companies must continue to invest heavily in their brands if they are to survive in the tough economic climate, according to new research from the Chartered Institute Of Marketing (CIM) and the Brand Council.The study, which plotted the share price index of leading companies on the FTSE 350, shows that brand equity drives business success… Continue reading 27.03.03

The Daily Telegraph is extending the £8 million marketing campaign to promote its redesign to include the complete domination of Bank Underground station throughout April.Using a combination of 16-sheets, 48-sheets and illuminated 4-sheets, the Daily Telegraph will take over the entire northbound Northern Line platform of London’s Bank Underground station. The domination will also see… Continue reading Daily Telegraph To Dominate Bank Station In Ad Push

NatMags’ fledgling teen title, CosmoGIRL!, is relaunching with a series of new editorial features and the handbag-sized format made popular by Condé Nast’s Glamour.The newly re-sized teen title will debut this May, with a free covermounted black or khaki bag for each reader. The move, instigated by publishing director Jan Adcock and editor Ceilia Duncan,… Continue reading CosmoGIRL! Relaunches With New Handbag Size

The number of digital television households worldwide is set to rise by almost 20% this year, according to the TV International Sourcebook 2003 from Informa Media Group.Also On MediaTel Insight Today…Independent News Sells UK Regional Papers To NewsquestIndependent News & Media (INM) is selling its UK regional newspaper assets to Newsquest for £60 million, the… Continue reading MediaTel Insight: Digital TV Now Welcome In More Homes

The ASA has refused to censure a poster for Bacardi-Martini despite complaints that it linked alcohol with aggression and violence.The poster, designed by McCann Erickson, featured ex-footballer turned actor, Vinnie Jones, holding two bottles by the neck (see picture). Complainants believed that the Lock Stock And Two Smoking Barrels star looked as though he was… Continue reading Bacardi Cleared Of Linking Vinnie Jones With Violence

German media corporation Bertelsmann yesterday announced a 63% increase in earnings for 2002 but profits slipped as a result of the costly acquisition of record label Zomba. According to its annual report, net income at Bertelsmann fell to €928 million from €1.24 billion in 2001. This came despite an rise in operating EBITA from €573… Continue reading Bertelsmann Sees Earnings Jump In 2002

Carlton was seen in focus after the group’s chairman, Michael Green, said that the advertising market had shown signs of improvement in the first quarter of 2003 (see Carlton Sees Challenging H1 For ITV Ad Revenues). However, Green also warned that it was too early to gauge UK advertisers’ response to the war in Iraq.… Continue reading Sharewatch: Carlton Rises After Chairman’s Statement

Cable & Wireless, the troubled UK telecoms firm, appears to have averted a crisis after agreeing a deal with the Inland Revenue that will settle a £1.5 billion tax dispute. According to a statement, C&W will pay £380 million to the Revenue to cover outstanding corporation tax liabilities for the ten years to March 31… Continue reading C&W Settles Tax Dispute With Revenue

Trinity Mirror has appointed Mark Thomas, deputy editor of the Sunday Mirror, as editor of The People with immediate effect.His appointment follows the decision of former editor, Neil Wallis, to defect to News International to become deputy editor of the News Of The World (see Neil Wallis To Be Deputy Editor Of News Of The… Continue reading Thomas Appointed Editor Of The People