Although limited in size, the mobile corporate enterprise market is set to be a major source of revenue for the US telecoms industry in years to come. So says a new report from the mobile marketing and intelligence provider Telephia. Corporate enterprise users are defined as subscribers who use mobile services at least 50% of… Continue reading Mobile Operators Put Faith In Corporate Enterprise Users
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Capital Radio has said that it expects its radio revenues to decline by 3% in the three months to March 2003, following a 6% drop in the final quarter of last year.The group said in a trading statement this morning that the figures will result in a 5% decline in advertising revenues for the six… Continue reading Capital Sees Revenues Down 5% In First Half
The number of digital television households worldwide is set to rise by almost 20% this year, according to the TV International Sourcebook 2003 from Informa Media Group. The research claims that there will be 96.7 million DTV homes by the end of 2003, an increase of 15.5 million year on year. Just over half of… Continue reading Digital TV Now Welcome In More Homes
Carlton Communications chairman, Michael Green, says that despite some signs of advertising improvement in the first quarter of the year, the group still expects the following months to be challenging.Addressing the company’s AGM this morning, Green said that ITV1’s ad revenues for the first half of the financial year are expected to be more or… Continue reading Carlton Sees Challenging H1 For ITV Ad Revenues
Despite mobile penetration already being at 75% in western Europe, an additional 17 million users signed up during the course of 2002, according to figures compiled by the Yankee Group. This brings the regional total to 310 million users. This could be an overestimate, given that some inactive users are still counted by certain operators,… Continue reading Western Europe Mobile Penetration To Hit 88% In 2007
Hachette Filipacchi’s monthly teen title Sugar is launching a new magazine supplement called Celeb Central, in an attempt to capitalise on continuing obsession with celebrity gossip.The new supplement, which launches with the May issue of Sugar, will contain 16 pages of celebrity gossip and features.Claire Irvin, recently appointed editor of Sugar (see Hachette Bolsters Teen… Continue reading Sugar Extends Offering With Celebrity Supplement
Neil Duckworth of Standard Life has won the bonus question in the MediaTel Group Sports Quiz in aid of Whizz-Kidz.He correctly guessed that the highest number of runs in any innings of the World Cup would be 359, a figure which Australia reached in the final on Sunday.Neil wins two tickets to see England play… Continue reading MediaTel Sports Quiz: Bonus Question Winner
Initial doubts over the wisdom of charging for online content seem to have been misplaced and a new report from Jupiter Research claims that consumer spending in this area will grow by 30% this year.Also On MediaTel Insight Today…Western Europe Mobile Penetration To Hit 88% In 2007Despite mobile penetration already being at 75% in western… Continue reading MediaTel Insight: Online Content Revenues To Surge
JCDecaux has secured a major four-year, pan-European advertising deal with Masterfoods.The partnership spans JCDecaux’s outdoor advertising network in 16 countries across Europe and covers the FMCG giant’s major international brands, including Mars, Twix, Snickers, Pedigree and Whiskas.Commenting on the deal, Angus McIntosh, Masterfoods European media manager, said: “Outdoor is increasingly important in our communication plans… Continue reading JCDecaux And Masterfoods In Pan-European Partnership
Capital Radio was seen under pressure on Monday, ahead of its forthcoming trading update. Investors are not expecting much good news with regard to advertising revenues at the group, but analysts have claimed that rumours of takeover bids from the likes of Clear Channel and Viacom may provide the stock with a much needed boost.… Continue reading Sharewatch: Capital Slips Ahead Of Trading Update
