The increasing popularity of new digital marketing methods has been confirmed with news that Twentieth Century Fox is to launch its first ever video email campaign to promote the release of its new film X-Men 2.The film distributor will not use any traditional online advertising, such as banners or pop-ups, to launch the film in… Continue reading Online Evolves With Major Video Email Campaign
Following a period of rapid growth in digital television uptake in the UK, penetration is set to reach 72% of all households by the end of 2007, according to forecasts from Datamonitor. However, these figures are much higher than a number of other commentators’ predictions.Also On MediaTelINSIGHT Today…INSIGHTanalysis: US TV Advertising Rebounds, Radio LagsUS television… Continue reading MediaTelINSIGHT: UK Digital TV To Reach 72% Of UK Homes By 2007
US television advertising levels have rebounded on both a national and local level, with indications that the upfront trading market is likely to be healthy, according to analysts at Merrill Lynch. TV network scatter prices are up by 20% or more in Q2, with few cancellations, says the broker. TV station advertising is up in… Continue reading INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags
Following a period of rapid growth in digital television (DTV) uptake in the UK, penetration is set to reach 72% of all households by the end of 2007, according to forecasts from Datamonitor. The group points to Freeview’s successes in creating an alternative to pay-TV which is clearly understood by consumers and which may ultimately… Continue reading UK Digital TV To Reach 72% Of UK Homes By 2007, Says Datamonitor
UK consumer expenditure on electronic media and entertainment passed the £10 billion mark in 2002 and is forecast to add a further £2 billion by 2010, according to new figures from Informa Media Group. Television subscription and pay-per-view (PPV)/video on-demand (VoD) revenues, mainly from cable and satellite operators, provide the bulk of the revenues –… Continue reading UK Entertainment Spend To Hit £12bn By 2010, Says Informa
Shares in advertising and public relations group, Cordiant Communications, had plummeted by a hefty 62% by 11:00am this morning, after one of its largest clients announced that it is to terminate its contract with the agency. Drinks group Allied Domecq has said that it will end its relationship with Cordiant as of October this year.… Continue reading Cordiant Shares Nose-Dive As Major Client Walks
Future Network’s £3.5 million acquisition of French magazine group, Hachette Digital Press (HDP), has been cleared by the French authorities, the group announced this morning. HDP is the computer games magazine division of Hachette Filipacchi Presse and publishes four titles in France: Official PlayStation 2 Magazine, Joystick, Joypad and DVD Magazine. Future directly publishes over… Continue reading Future Gets Regulator Approval For French Acquisition
WPP’s wholly-owned global market research subsidiary, Millward Brown, has acquired UK qualitative research group, Sadek Wynberg Research, for an undisclosed sum, the group announced today. Sadek Wynberg employs 28 people and had gross revenues of £5.6 million for the year ended 31 December 2002 and net assets of £142,000 as at the same date. Its… Continue reading WPP Buys UK’s Sadek Wynberg Research
Chrysalis Group is set to sell its television division to a management buy-in (MBI) group led by a trio of former ITV heads. Chrysalis today confirmed that a sale has been agreed in principle with debt and equity providers, although the exact terms have yet to be finalised. The MBI group is led by Steve… Continue reading Chrysalis To Sell Television Group To Former ITV Heads
Pearson, the international media company which owns the Financial Times, today said that the increased economic uncertainty caused by the war in Iraq has had an impact on current trading, especially at its business newspapers, where advertising revenues have fallen significantly in recent weeks. The company’s FT Group, which accounts for 17% of revenues, has… Continue reading FT Ad Revenue Drops 18% In Twelve Months, Says Pearson
