Channel 4 has promoted Dan Brooke, the general manager of E4, to head up all of its digital TV, interactive and online activities.Brooke will become managing director of the broadcaster’s 4 Channels division, which includes E4, FilmFour, Channel4.com and its interactive platform, 4 Active.4 Channels is part of the 4 Ventures division formed last October… Continue reading Channel 4 Promotes Brooke To Head Digital Operation
The rate of worldwide DSL broadband subscriber growth increased during the second half of last year and continues to be a ‘telecoms success story’, according to a new report from Point Topic. The report says that growth was stronger than the first half in both absolute and percentage terms, with operators across the globe signing… Continue reading DSL Growth Is ‘Telecoms Success Story’, Says Point Topic
Over 100 million young people aged between 5 and 24 will own a mobile phone by the end of 2003, according to a new study from the Wireless World Forum (W2F).mobileYouth 2003 examined ownership in twenty prominent markets and it is estimated that 104 million or 44% of 5-24 year olds will have a mobile… Continue reading Young To Drive Mobile Revenues During 2003
The market for interactive sports coverage is set to undergo massive expansion in coming years and new revenue streams will generate almost $3 billion worldwide by 2008, according to a new report issued by Screen Digest. Sport was, until recently, regarded as an unstoppable bandwagon and media companies showed a particular inclination to hop on… Continue reading Sport Sees Salvation In Interactive TV
Radio advertising specialist Radio Works has appointed well known industry figure Stan Park as its new company chairman.Park brings over 20 year experience to the newly created role, having most recently worked as the commercial director for travel news provider, Traffic Link. Prior to this he held a number of high-profile roles within the radio… Continue reading Radio Ad Specialist Appoints Park As Chairman
The ITC has received a record number of complaints about the new ‘dog breath’ TV commercial for Wrigley’s X-cite chewing gum.The advertising watchdog has received almost 600 complaints about the ad, which features a man waking up on the sofa after an apparently heavy night out. As he wakes up a dog’s paw comes out… Continue reading ITC Flooded With Complaints Over ‘Dog Breath’ TV Ad
Virgin Radio is to promote UIP’s new science fiction thriller, The Core, in a cross-platform deal utilising the station’s Access All Areas initiative.The week-long bespoke campaign launches next Monday on the Daryl Denham Drivetime Show and is designed to raise awareness of The Core, by offering listeners the chance to win a trip to LA… Continue reading Virgin Secures UIP For New Movie Promotion
Minister of State for E-Commerce and Competitiveness, Stephen Timms, has hinted that the Government is unwilling to reconsider its plans to allow foreign ownership of UK media assets, despite the threat of significant opposition in the House of Lords. Earlier this week, head of the Joint Scrutiny Committee on the Communications Bill, Lord Puttnam, warned… Continue reading Government Unwilling To Budge On Foreign Ownership
Advertising agencies have done little to help brand owners market their products on a global scale, according to Paul Jackson, managing partner of branding consultancy, Silverfin.Delivering a speech prepared by Globalbrander’s John Murray at ISBA’s Annual Advertising Conference yesterday, Jackson criticised agencies for their reluctance to deliver workable cross-media communications strategies capable of delivering brands… Continue reading Advertising Agencies Hamper Brand Globalisation
Irish mobile and internet penetration increased during the fourth quarter of 2002, according to the country’s Commission for Communications Regulation (Comreg). Some 79% of the the Irish population now have a mobile phone, a 2% increase on Q3 (see Irish Telecoms Industry In Good Heart) and subscribers send an average of 72 text messages every… Continue reading Mobile And Internet Growth Recorded In Ireland
