Justin Sampson, managing director of the Radio Advertising Bureau (RAB), has called on advertisers to consider the potential for a single, joint audience measurement system for radio, TV and other media.Speaking at ISBA’s Annual Advertising Conference yesterday, Sampson emphasised that a consumer focussed, single source measurement system for a range of media would provide more… Continue reading RAB Calls For Single Audience Measurement System
Channel 4 has secured Nescafé as the sponsor of a new show exploring young people’s experiences of homelessness.Turning It Around, which has been produced in association with Shelter, begins this Sunday and will feature first-hand accounts of the problems of homelessness. The programme, which will be presented by Hollyoaks actor, Jamie Luke, aims to raise… Continue reading Channel 4 Secures Nescafé For Sponsorship Deal
Over 100 million young people aged between 5 and 24 will own a mobile phone by the end of 2003, according to a new study from the Wireless World Forum (W2F).Also On MediaTel Insight Today…German Publisher Abandons Bid For KirchThe race for the assets of stricken media group Kirch appears to have come to a… Continue reading MediaTel Insight: Young To Drive Mobile Revenues
The amount of new business activity picked-up during 2002 with account moves increasing by 7% year on year, according to the latest research from the AAR and MediaTel’s NewBizMoves database.According to the report, UK agencies recorded 767 account moves last year, compared with just 716 in 2001. National revenues increased by a more significant 14%… Continue reading AAR Report Reflects Upturn In New Business
Reuters was seen in focus, falling to levels seen last after the crash of October 1987. Persistent concerns over the effect of continued job cuts in the city and competition concerns were seen weighing on the stock, which was seen down 11.98%.The media sector was under pressure yesterday as the London equity market slumped to… Continue reading Sharewatch: Reuters Dives On City Concerns
Until now the reality has failed to live up to the hype but there are emerging signs that consumers are taking to PVR technology leading to increased anxiety in the advertising fraternity.Western European Cable And Satellite Subscriber FiguresGermany has maintained its towering lead over all other countries in the region with practically twice as many… Continue reading MediaTel Insight: PVR Uptake Gives Ad Industry Food For Thought
The number of search engine referrals has increased worldwide reflecting the continued importance of the method to advertisers, according to new research from web analysts, WebSide Story.The research shows that as of early March 2003, search sites accounted for 13.4% of global referrals, up from 7.1% in 2002. The UK has one of the highest… Continue reading Research Reflects Growing Power Of Search
Carlton and Granada were the media sector’s big story on Tuesday, after their proposed merger was referred to the Competition Commission as expected. Nonetheless the stocks fell heavily on the decision, down 6.02% and 3.92% respectively.Elsewhere, BSkyB was also seen under pressure, down 2.76% after Morgan Stanley reduced its price target for the group, citing… Continue reading Sharewatch: ITV Partners Dip On Merger Referral
The advertising industry and rival commercial broadcasters have welcomed the Government’s decision to refer the proposed merger of broadcasting giants, Carlton and Granada, to the Competition Commission (see ITV Merger Referred To Competition Commission). ISBA, the voice of British Advertisers, claims that a merger of the broadcasters, which could lead to the unification of their… Continue reading Ad Industry Welcomes Scrutiny Of Planned ITV Merger
With mixed messages coming from the media and advertising sector as to the health of the industry as a whole, MediaTelINSIGHT’s Scott Billings looks at the prospects for recovery in 2003.There are some mixed messages coming from the media and advertising sector at present and it feels somewhat unclear whether we are heading into a… Continue reading NewsLine Column: The Road Ahead
