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The number of digital subscriber lines (DSL) worldwide increased by almost 20% to 30 million in the third quarter of 2002, according to a new report from Point Topic. Research carried out in the first half of the year found that there were 25 million DSL lines across the globe (see Global DSL Growth Hits… Continue reading Global DSL Lines Top 30 Million

Third quarter advertising revenues fell by 2.5% at Trinity Mirror, publisher of the Mirror titles and a raft of regional newspapers. However, there has been some improvement in the first two months of Q4, with a slight growth of 0.3%, the group said in a pre-close trading statement this morning.There is currently a north/south divide… Continue reading Trinity Mirror Ad Revenues Pick Up In Q4

Ad agency, Mother, picked up the top awards at the first ever Best of The Best Awards, presented by the Institute Of Practitioners in Advertising (IPA) last night.The top award for best creative director was won by Mother’s Robert Saville and Mark Waites. Best creative team was given to Caroline Pay and Kim Gehrig, also… Continue reading Mother Win Top Awards At Best Of The Best

The Sunday Telegraph TV and radio supplement has secured a deal with the BBC to promote its free digital channels with advertising and advertorials.The weekly guide is to be covered by a four-page wraparound advertisement for the first time on 22 December. The deal also includes branding on the polythene bags containing The Sunday Telegraph… Continue reading Sunday Telegraph Secures BBC Ad Deal

ISBA has today underlined the case for a Competition Commission review of the proposed merger of Carlton and Granada. A submission to the OFT outlines advertisers’ concerns over the impact that a merger would have on the market for airtime sales in the UK, and makes clear their belief that the proposals should be referred… Continue reading ISBA Urges OFT To Block ITV Merger

Third quarter advertising revenues fell by 2.5% at Trinity Mirror, publisher of the Mirror titles and a raft of regional newspapers. However, there has been some improvement in the first two months of Q4, with a slight growth of 0.3%, the group said in a pre-close trading statement this morning. There is currently a north/south… Continue reading Trinity Mirror Ad Revenues Pick Up In Q4

Search targeted marketing group, Espotting Media, is building on the popularity of online advertising by expanding its European operations into Sweden, Denmark and Norway.The company has secured deals with Yahoo! and Lycos to distribute their ads in the new territories. Advertisers including Ebookers, Stepstone and media agencies Outrider and Mediaedge:cia have signed up.Earlier this year,… Continue reading ESpotting Expands Into Europe

ITV Digital’s liquidators, Grant Thornton, have received a massive backlash from the pay station’s former customers after announcing they would be seeking the return or payment for the set top boxes (see ITV Digital Liquidators To Retrieve Set Top Boxes).The move has sparked a lively debate amongst box owners and a fresh wave of bad… Continue reading ITV Digital Administrators Face Public Outcry

ITV has signalled its entrance into the interactive television advertising market after securing BT as the sponsor of the new interactive Who Wants To Be A Millionaire show.The new service, which allows viewers to play along with the programme, will feature the strapline: “powered by BT”. Viewers will be able to compare their progress with… Continue reading BT To Sponsor Interactive Millionaire Show

Online ads are becoming more dynamic and using more rich-media formats to tackle declining click-through rates, according to the latest ad serving trend report from digital solutions company, Double-Click.According to the report, rich media useage drew 23.22% of all ads in Q3, up from 17.29% in Q1. The report states: “Rich media has been shown… Continue reading DoubleClick Report Reflects Strength Of Rich Media