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Royal Mail is launching an online service to champion the effectiveness of door-drop marketing.The group has created a web site, www.royalmail.com/doordropaction, which is designed to promote door-to-door marketing and explain how it can be used.According to Royal Mail, door-to-door marketing is enjoying massive growth in spite of the advertising recession. The group claims that 79%… Continue reading Royal Mail Promotes Door-To-Door Marketing Online

Anglo-Dutch publishing group, Reed Elsevier, said yesterday that it is on track to deliver double-digit earnings for the full year 2002 and expects to achieve the same in 2003.The positive trading statement comes despite very tough market conditions, particularly in the business-to business publishing sector. Business publishing accounts for 27% of Reed’s revenues and the… Continue reading Reed Elsevier On Target For Double-Digit Earnings

The IPA has nominated Stephen Woodford, chief executive of WCRS, to succeed Bruce Haines, group chief executive of Leo Burnett, as President of the IPA next April.Woodford has had a long association with the IPA and is currently the joint chairman of the IPA diversity project. He is also the chairman of the Value of… Continue reading Woodford Set To Become New IPA President

Anglo-Dutch publishing group, Reed Elsevier, this morning said that it is on track to deliver double-digit earnings for the full year 2002 and expects to achieve the same in 2003. The positive trading statement comes despite very tough market conditions, particularly in the business to business publishing sector. Business publishing accounts for 27% of Reed’s… Continue reading Reed Elsevier On Target For Double-Digit Earnings

Analysis of the latest TV revenue figures for October reveals a positive period for total UK terrestrial TV, which experienced a 13.1% year on year increase in revenue. Gains were experienced across the board, but Channel Five saw the most significant improvement, with revenue rising by 31.8% year on year despite the recent departure of… Continue reading TV Market Round-Up October 2002

There are now more than 18 million residential broadband subscribers in North America, according to new figures from research firm Kinetic Strategies. It is estimated that 1.9 million new subscribers were added in the third quarter to take the total to 18.08 million. Of these, 15 million are based in the US where broadband internet… Continue reading North American Broadband Population Set To Top 20 Million

Bob Wootton, director of media and advertising affairs at ISBA, has placed further pressure on Carlton and Granada by re-iterating his opposition to a merger of the two sales houses.Speaking at Starcom Motive’s media conference in London today, Wootton said he believed the sales houses should remain separate. Underlying his remarks is ISBA’s belief that… Continue reading ISBA Renews Opposition To Sales House Merger

Downloadable games will replace ringtones as the most profitable mobile content and entertainment service in Western Europe, according to Analysys. In a new report, the telecoms consultancy suggests that mobile games have the best short term growth prospects with revenues expected to surge from E255 million in 2002 to more than E3 billion in 2005.… Continue reading Mobile Games Revenues To Increase Tenfold

Former Capital Radio group programme director and the ‘Headmaster’ of BBC’s Fame Academy, Richard Park, is to join Emap Performance as a consultant on London-based radio station Magic 105.4.Park, who worked at Capital for 14 years before setting up his own media consultancy, will be working in conjunction with Magic 105.4’s programme director Trevor White… Continue reading Fame Academy Headmaster To Join Emap As Consultant

BSkyB reckons that its satellite customer base could ultimately pass ten million, within a UK pay-TV market penetration of 80%, according to analysts at Merrill Lynch. The broker itself is now forecasting that there will be 8.1 million Sky satellite subscribers by 2010. This is an upgrade on the July forecast, which put Sky at… Continue reading BSkyB Bullish On Its Future, Says Merrill Lynch