More Uk articles

Dow Jones, publisher of the Wall Street Journal, has announced a further fall in advertising volume at its flagship title but there are signs that the market has bottomed out and the company is quietly confident ahead of fourth quarter results. Advertising linage at the WSJ was down 4.5% last month but this compares favourably… Continue reading Dow Jones Sees Improving Conditions, Losses Stabilised

Innovative ambient ad group, Dogvertise, is launching its first pan-European campaign to promote the new Sony Ericsson T300 mobile phone with teams of dogs.The campaign will feature over 600 big drooling dogs, wearing specially branded jackets, in the UK, Germany, France, Norway, Sweden, Denmark, Spain and Italy. The dogs will be walked several times a… Continue reading Advertising Goes To The Dogs With New Campaign

A consensus of the most recent advertising growth forecasts for the UK puts 2002 growth at 0.4%, rising to 4.4% in 2003. The figures are buoyed by optimistic predictions from the Advertising Association (AA), which includes estimated production costs in its calculations. The AA is expecting a stronger couple of years in 2003/4, followed by… Continue reading Insight Analysis: UK Advertising Forecast Comparisons

Stuart Murphy, currently head of BBC Choice, will become the first controller of the Corporation’s new digital youth channel, BBC Three.Making the appointment, Jana Bennett, director of television at the BBC, commented: “Stuart has been with BBC Three from the very beginning and has played an integral part in its development and the approval process.… Continue reading Stuart Murphy To Head Up BBC Three

Total US magazine advertising revenue increased 12.6% year on year during November to close at $1.8 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for November was 24,317, up 6.9% on last year. In the year-to-date, ad revenue rose by 3.3% to $15.1 billion, whilst page… Continue reading US Magazines Show Strongest Advertising This Year In November

ISBA has today underlined the case for a Competition Commission review of the proposed merger of Carlton and Granada.A submission to the OFT outlines advertisers’ concerns over the impact that a merger would have on the market for airtime sales in the UK, and makes clear their belief that the proposals should be referred to… Continue reading ISBA Urges OFT To Block ITV Merger

With the proliferation of next generation networks and the wider availability of faster and smarter devices, it is estimated that the North American mobile internet access market will be worth $2.7 billion this year. Technology researchers at Frost and Sullivan believe that the mobile data industry will undergo rapid growth in the next few years… Continue reading Mobile Internet Revenues Set To Surge

Emap is moving into terrestrial television by launching an interactive Smash Hits Chart Show, which will be screened on Channel 5 in the new year.The programme will feature a top twenty chart run-down and an interactive element will be provided by viewers voting for their favourite songs. The chart will be based on airplay, votes… Continue reading Emap Steps up TV Presence With Channel 5

The number of digital subscriber lines (DSL) worldwide increased by almost 20% to 30 million in the third quarter of 2002, according to a new report from Point Topic. Research carried out in the first half of the year found that there were 25 million DSL lines across the globe (see Global DSL Growth Hits… Continue reading Global DSL Lines Top 30 Million

Third quarter advertising revenues fell by 2.5% at Trinity Mirror, publisher of the Mirror titles and a raft of regional newspapers. However, there has been some improvement in the first two months of Q4, with a slight growth of 0.3%, the group said in a pre-close trading statement this morning.There is currently a north/south divide… Continue reading Trinity Mirror Ad Revenues Pick Up In Q4