National sports radio station talkSPORT has announced plans to auction-off five 30-second spots on Valentine’s Day for listeners to broadcast their love messages.The auction, which begins this week on ebay, will see the highest bidders get their own romantic messages turned into high-quality on-air commercials, made by the creative team at talkSPORT’s South Bank studios… Continue reading Love Is On The Air At TalkSPORT
The Government is beleived to have made a last-minute amendment to the Communications Bill to calm fears that a foreign-owner of Channel Five would flood the station with imported programmes.In what is being seen as an effort to smooth the passage of the Bill through the House of Lords, new clauses have been introduced that… Continue reading 27.01.03
Broadband continues to win hearts and minds in the UK with new findings from Oftel revealing that 84% of internet customers are now aware of high-speed services and their merits, compared to just over 50% in February 2002.New subscribers to permanent connections were wholly responsible for the increase in internet connectivity during November and Oftel… Continue reading UK Broadband Revolution Gathers Pace
Christopher Williamson, Economist at NTC Research, digests the findings of the IPA’s latest Bellwether Report and discusses what lies in-store for the advertising industry over the coming months…Light at the end of the tunnel, green shoots of recovery? Quite what the future currently holds for the advertising industry has perhaps not been more difficult to… Continue reading NewsLine Column: Bringing Home The Bellwether
Hachette Filipacchi is to promote the new Adidas ‘Colours’ collection across three of its highest-profile titles, in the first major group advertising deal since its creation last year (see Hachette Buys Attic Futura For £40 Million).The deal, which includes women’s glossy B magazine and teen titles Sugar and ELLEgirl, has been designed specifically for each… Continue reading Hachette Filipacchi Secures First Major Group Ad Deal
December brought a limited amount of festive cheer to UK terrestrial TV, which saw revenue increase slightly year on year during the month. Channel Five showed the greatest improvement, with revenue rising by 25.5%, followed by Channel 4, which experienced a welcome 9.6% year on year boost. However, things were not so positive for ITV1,… Continue reading TV Market Round-Up – December 2002
A merger of the cable firms Telewest and NTL will not take place for at least another year, according to a report in today’s Guardian.The newspaper claims that bondholders want both management teams to achieve operational targets before they provide more funds and support amalgamation.This will come as a surprise to many industry observers who… Continue reading UK Cable Merger Put On Hold
Virgin Radio is investing £3 million to promote its rock sound to the nation in its biggest ever advertising campaign.The campaign, which includes TV, outdoor, print and cinema activity, will run throughout February and March, featuring artists that define the station’s sound. Virgin’s No Repeat 9 To 5 will be heavily promoted as part of… Continue reading Virgin Radio Invests £3m In Biggest Ever Ad Campaign
December brought a limited amount of festive cheer to UK terrestrial TV, which saw revenue increase by 1.2% year on year. Channel Five showed the greatest improvement, with revenue rising by 25.5%, followed by Channel 4, which experienced a welcome 9.6% year on year boost, bringing revenue to just below £47 million. However, things were… Continue reading TV Market Round-Up – December 2002
MMS Study Brings Little Cheer To OperatorsMobile operators are being optimistic if they expect multimedia messaging services (MMS) to be the elixir for the ills of the industry, says a new study by market researchers Datamonitor.Holiday Online Sales In Line With ExpectationscomScore Networks calculates that US online retail sales totalled $13.3 billion in the last… Continue reading On MediaTel Insight Today…
