The IPA is to set up a new policy group to tackle the issues surrounding sponsorship in the marketing and communications industry.The new group will be led by David Peters, head of sponsorship at Carat, who will work alongside 11 other members. He commented: “More and more clients are seeing sponsorship as a legitimate and… Continue reading IPA Sets Up New Sponsorship Policy Group
NTL has announced that it now has half a million residential broadband internet customers. The cable company launched the new 1-Megabit service earlier this year, claiming that a combination of a powerful cable modem and NTL’s fibre optic network make the service twenty times faster than a normal dial-up internet connection. Commenting on the success… Continue reading NTL Reaches Half A Million Broadband Users
NTL has announced that it now has half a million residential broadband internet customers.The cable company launched the new 1-Megabit service earlier this year, claiming that a combination of a powerful cable modem and NTL’s fibre optic network make the service twenty times faster than a normal dial-up internet connection (see NTL Unveils UK’s Fastest… Continue reading NTL Reaches Half A Million Residential Broadband Users
NRS figures for the May to October period reveal a relatively positive period for national newspaper readership, which increased by 1.2 year on year.The most activity was seen in the broadsheet market, which appears to be flourishing despite the recent series of coverprice rises. The sector’s biggest increase was made by The Times, which was… Continue reading NRS National Newspaper Round-Up – October 2002
Pearson, publisher of the Financial Times, has said that it does not expect to witness an upturn in ad sales at the title next year. This follows news that advertising revenues at the FT were down 11% in the second half of 2002.The FT Group, which includes the Investors Chronicle and a number of other… Continue reading Pearson Sees No Revival In Financial Sector
Pearson, publisher of the Financial Times, has said that it does not expect to witness an upturn in ad sales at the title next year. This follows news that advertising revenues at the FT were down 11% in the second half of 2002. The FT Group, which includes the Investors Chronicle and a number of… Continue reading Pearson Sees No Revival In Financial Sector
Thursday was another disappointing day for the media sector, as Wednesday’s rally proved to be short lived after more profit warnings and bearish sentiment was compounded by investors’ unwillingness to stake major positions before the Christmas vacation.Elsewhere Trinity Mirror, home of the Daily Mirror and the Sunday Mirror, has reported a slight rise in advertising… Continue reading Sharewatch
Joe Sinyor, chief executive of Trinity Mirror’s newspaper division, is believed to be stepping down following the appointment of Sly Bailey as chief executive of the group last week (see Bailey Leaves IPC To Replace Graf At Trinity Mirror). According to a report in the Sunday Times, Sinyor, who has been at Trinity Mirror for… Continue reading Sinyor Rumoured To Be Departing Trinity Mirror
The Guardian Media Group (GMG) has acquired a shareholding in UBC Media Group, following UBC’s purchase of part of GMG’s minority shareholding in Oneword Radio, the only national commercial digital station dedicated to the spoken word.Following the purchase of part of GMG’s shareholding in Oneword Radio, UBC’s interest in the station is increased to 50%.Commenting… Continue reading UBC Increases Oneword Stake In Guardian Stock Deal
US advertising will grow by 1.6% in 2002, leading the global ad industry out of two years of decline, according to a consensus of recent advertising forecasts. Growth is then expected to rise to around 3.6% in 2003, hit 4.2% in 2004 and fall back to 3.7% in 2005. These averages were taken from the… Continue reading Insight Analysis: US Advertising Forecast Comparisons
