MTV UK & Ireland is attempting to beat-off growing competition by unveiling a new look, new presenters and new original programming.The new look, which is being driven by a 20% increase in MTV’s programming budget, will include a new in-vision continuity, with new recruits Dave Berry, from Nickelodeon and model-turned presenter, Emma Griffiths, providing live… Continue reading MTV Aims To Beat Competition With New Look
Despite the ongoing advertising downturn, the majority of UK agencies managed to increase or sustain their investment in marketing and new business during 2002.A survey of over 150 agencies across advertising, PR, direct marketing, digital and media disciplines shows that advertising agencies had the largest number of staff dedicated to new business and marketing, with… Continue reading Agencies Maintain New Business Spend During 2002
Emap Advertising has further boosted its management team with the promotion of sales controller, Zoe Bartlett, to the new position of business director.Bartlett will report directly to managing director, Dave King and will take responsibility for developing customer relations, as well as identifying new business opportunities amongst both existing and potential clients. The appointment reflects… Continue reading Emap Advertising Introduces New Business Director
Emap has launched its first combined SMS and television campaign to promote the new Eminem film, 8 Mile.The promotion will run across Emap’s music channels: The Box, Kiss TV and Kerrang! TV, which will all participate in a special 8 Mile ‘winning weekend’.The channels will screen the official movie trailer alongside hourly competitions to win… Continue reading Emap Combines SMS And TV To Promote 8 Mile
Despite the confidence emanating from high-ranking decision makers at the UK’s top companies, there is as yet little concrete evidence to support claims that the marketing and media sectors are on the road to recovery.The latest IPA Bellwether report showed that of those setting new budgets for 2003 in the fourth quarter, twice as many… Continue reading Feature: Bellwether Brings Mixed Message For Marketers
Digital communications group, AdLINK Internet Media, has launched a new company to specialise in digital direct marketing.Response Republic, which is a wholly owned subsidiary of AdLINK, will begin operating as an independent company in the UK and France in February and will roll out across the rest of Europe next year.The organisation, which will be… Continue reading AdLINK Launches Specialised Digital Marketing Company
Capital Radio’s advertising revenues fell by 6% in the quarter ending 31 December 2002. October was down by 14% and November and December were broadly flat. Capital says that this reflects the continuing tough advertising market.The group anticipates that January revenues will be modestly up year on year. However, the outlook for February and March… Continue reading Capital Radio Ad Revenue Falls 6% In Q4 2002
Yahoo! UK & Ireland has promoted its UK managing director, Martina King, to its top marketing role as managing director of country operations.Former director of sales and marketing, Fru Hazlitt, will take over as managing director for Yahoo! UK & Ireland and will work to extend the company’s presence in Europe.In the newly created role,… Continue reading Yahoo! Promotes UK Boss To Top Marketing Role
The Daily and Sunday Telegraph are to undergo a major re-design in the spring, which will be promoted by a national marketing campaign.It is understood the Telegraph Group will be using money saved from cutting back on bulk sales to invest in new content for the paper over the coming months (see Telegraph Group Puts… Continue reading Daily and Sunday Telegraph Set For Major Re-Design
Mobile Operators Unite In Opposition To Oftel RulingUK mobile operators have responded angrily to the decision of the telecommunications regulator to impose reductions on the cost of many calls and warned that customers could lose out as a result.US Online Advertising Forecasts From eMarketerAfter suffering a 12.5% decline in 2002, US online advertising is set… Continue reading On MediaTel Insight Today…
