As radio listening becomes more sophisticated the demands on the existing system of audience measurement are increasing. With this in mind, RAJAR’s managing director, Jane O’Hara, looks back over ten years of RAJAR and considers what the future holds for radio audience measurement.With only a few weeks to go until 2003 begins one could be… Continue reading NewsLine Column: Ten Years Of RAJAR
ITV Digital’s liquidators, Grant Thornton, are set to undertake the mammoth task of contacting the platform’s 1 million former subscribers to request they give up their set top box or pay £39.99 to keep it. Grant Thornton is to contact each of the 1 million subscribers by post to inform them that the boxes were… Continue reading ITV Digital Liquidators To Retrieve Set Top Boxes
The BBC is launching a £173 million season of factual programming this winter, in what is being seen as an attempt to quash accusations that the Corporation is too populist.The Winter 2003 season will include a Stephen Poliakoff drama called The Lost Prince, and a number of historical documentaries including The King, The Kaiser And… Continue reading BBC Puts Factual Foot Forward With Winter Schedule
IPC chief executive, Sly Bailey, is to replace Philip Graf as chief executive of Trinity Mirror, when he steps down early next year (see Chief Executive Steps Down At Trinity Mirror). Bailey has been chief executive of IPC since December 1999 and was instrumental in discussions that resulted in the sale of the company to… Continue reading Bailey Leaves IPC To Replace Graf At Trinity Mirror
JanuaryJanuary kicked-off with research from AC Nielsen and the Condé Nast Reader Survey suggesting that magazines are undervalued in the media mix, as the medium’s share of influence is not reflected in its share of adspend, despite the 1.2% year on year increase seen in the 12 months to September 2001 (see Mags May Be… Continue reading End Of Year Round Up: Magazines
The proposed takeover of SMG’s publishing unit by the regional newspaper group, Newsquest has been referred to the Competition Commission. The Competition Minister Melanie Johnson took the decision after Gannett, the parent company of Newsquest, applied for permission to acquire the titles, which include The Herald, Sunday Herald and Scotland on Sunday. SMG put its… Continue reading Gannett Bid For SMG Titles Referred To Competition Authorities
Television has overtaken direct mail to become the fastest growing advertising sector, according to the latest figures from the Advertising Association’s Quarterly Survey Of Advertising Expenditure.The figures, compiled by the World Advertising Research Centre, show that TV was the best performing medium during the third quarter of 2002, with adspend increasing by 9.3% year on… Continue reading AA Figures Show TV Is The Fastest Growing Ad Sector
UK advertising expenditure grew by 3.6% during the third quarter of the year, or 2.0% after adjusting for inflation, with television currently leading the recovery, according to the latest figures from the Advertising Association (AA). TV showed growth of 7.7% in constant currency, significantly above the combined average of 2.0%. Only direct mail managed a… Continue reading UK Advertising Grows 3.6% In Q3, Says Ad Association
ITV Digital’s liquidators, Grant Thornton, are set to undertake the mammoth task of contacting the platform’s 1 million former subscribers to request they give up their set top box or pay £39.99 to keep it.Grant Thornton is to contact each of the 1 million subscribers by post to inform them that the boxes were only… Continue reading ITV Digital Liquidators To Retrieve Set Top Boxes
UK advertising growth is likely to be muted over the next three years, with other European countries overtaking the UK after 2003. This is according to a new set of forecasts from Zenith Optimedia. The group says that UK growth will be 2.1% next year in current currency, outperforming a 1.8% European average, but this… Continue reading European Advertising Forecasts From Zenith Optimedia
