Last week’s research from the London Business School caused a bit of a stir by claiming that viewers rarely watch adverts during commercial breaks. However, Kate Sergeant, consultant at Media Audits argues that as a platform for challenging the measurement systems that form the basis for buying and selling TV advertising, the research rather misses… Continue reading NewsLine Column: Storm In A Peoplemeter
The BBC’s long awaited new digital channel for young adults, BBC3, was watched by an average of 154,000 viewers on its launch night.The digital audience peaked at 270,000 at 9pm on Sunday, as viewers tuned in to see Steve Coogan’s Paul And Pauline Calf’s Cheese And Ham Sandwich comedy show. However, just 19,000 viewers tuned… Continue reading BBC3 Launch Attracts An Average Audience Of 154,000
Media companies are failing to exploit the potential of the internet to the extent that less than 30% of revenue options are being tapped. That is according to a gathering of top online executives that took place in Zurich recently.Twenty representatives from some of Europe’s prominent web publications met last month at the IP Masters,… Continue reading Industry Chiefs Highlight Shortcomings Of Online Publishing
X-Ray, the alternative music magazine launched by Capital Radio and Swinstead Publishing, is to increase its frequency later this month, in a move that could step up the pressure on rival music titles.The non-genre specific title launched as a quarterly newsstand magazine last October in an attempt to reflect the music tastes of Capital’s alternative… Continue reading X-Ray Moves On Rivals With New Monthly Frequency
Hachette Filipacchi has bolstered its teen portfolio with appointment of new editors at Sugar and TV Hits!The move, which comes just days before the release of ABC data for the six months ending December 2002, will see Claire Irvin take over as editor of teen monthly Sugar and Helen Lamont step in as editor of… Continue reading Hachette Bolsters Teen Portfolio With New Appointments
The Telegraph Group has promoted Vanessa Welham to agency group head of sales across its portfolio of weekend magazines.The promotion will see Welham move into the number two advertising sales slot at the group, where she will report directly to magazine ad manager Rachael Drew.Welham, who was previously magazine development manager, will lead the group’s… Continue reading Welham Promoted To Top Ad Role At Telegraph Group
RevenuesThe ongoing advertising downturn continued to take its toll on ITV1 during 2002, with revenue falling by 0.8% year on year to below £170 billion. The heavy losses experienced during 2001 continued well into 2002. However, increased bookings for the World Cup boosted revenue from May onwards, with June seeing an 11.3% year on year… Continue reading Annual TV Market Round-Up 2002
The number of homes receiving analogue television broadcasts is set to decline by 24% worldwide between 2002 and 2008, according to a new set of forecasts from Strategy Analytics.Also On MediaTel Insight Today…SMS Is Most Effective Direct Marketing Method, Claims Enpocket Around 15% of consumers respond to SMS text messaging marketing, with this figure rising… Continue reading MediaTel Insight: Analogue TV Switch-Off Strategies Needed
US advertising spending rose by 5.9% in 2002, according to preliminary figures from Nielsen Monitor-Plus, the advertising information service of Nielsen Media Research. Nielsen says that the growth was fueled by gains across most major media, with nine of the eleven reported media showing positive figures ranging from 2% to over 10% rises year on… Continue reading US Advertising Grows Almost 6% In 2002, Reports Nielsen Monitor-Plus
Around 15% of consumers respond to SMS text messaging marketing, with this figure rising to around 46% of recipients for the best-performing campaigns. This is according to research conducted by Enpocket, which has monitored more than 200 UK SMS campaigns since October 2001. The group’s report shows that the most likely response to an SMS… Continue reading SMS Is Most Effective Direct Marketing Method, Claims Enpocket
