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The consensus of a number of the most recent advertising forecasts puts 2002 global growth at 0.2%, rising to 3.4% in 2003. This is a notable upgrade on the previous consensus, as compiled by MediaTelINSIGHT in September (see Insight Analysis: Global And Regional Advertising Forecasts Comparisons). These figures are compiled from an average of the… Continue reading Insight Analysis: Global And Regional Advertising Forecast Comparisons

Tuesday was yet another miserable day for the media sector as stocks continued to fall after the announcement of a record UK trade deficit for October and continued bearish sentiment on Wall StreetCable & Wireless is unlikely to get any cheer this Christmas and continued to slide after it emerged that its Caribbean operation was… Continue reading Sharewatch

US media spending in national and local media accelerated at a much faster pace in the third and fourth quarters of 2002, generating an overall growth rate of 2.5%, says the latest data from Jack Myers Report (JMR). “Strong performance in virtually all media sectors, especially driven by continued growth of electronic media and a… Continue reading Myers Is Positive Over US Adspend, 2.8% 2003 Growth Predicted

The latest figures from the Advertising Association (AA) show that UK advertising expenditure grew by 3.6% during the third quarter of the year, or 2.0% after adjusting for inflation, with television currently leading the recovery (see AA Figures Show TV Is The Fastest Growing Ad Sector).TV showed growth of 7.7% in constant currency, significantly above… Continue reading Feature: TV Leads UK Ad Recovery

Although dial-up connections are still in the majority, broadband users in the US surf the web more intensively and are responsible for almost half of all the pages viewed, according to new research. comScore Media Metrix found that 46 million of the country’s 142.7 million internet users in October 2002 connected to the web via… Continue reading Broadband Users More Active Online, Says comScore

ITV is under pressure from big brand advertisers threatening to withhold their ad spend as the proposed merger between Carlton and Granada edges nearer.According to the Media Guardian, Colgate-Palmolive has warned it may pull all its advertising from ITV in protest at the high prices, which many advertisers believe will be exacerbated by a merger.Media… Continue reading ITV Facing Heat From Advertisers As OFT Deadline Looms

Search targeted marketing group, Espotting Media, is building on the popularity of online advertising by expanding its European operations into Sweden, Denmark and Norway.The company has secured deals with Yahoo! and Lycos to distribute their ads in the new territories. Advertisers including Ebookers, Stepstone and media agencies Outrider and Mediaedge:cia have signed up.Earlier this year,… Continue reading ESpotting Expands Into Europe

ITV Digital’s liquidators, Grant Thornton, have received a massive backlash from the pay station’s former customers after announcing they would be seeking the return or payment for the set top boxes (see ITV Digital Liquidators To Retrieve Set Top Boxes).The move has sparked a lively debate amongst box owners and a fresh wave of bad… Continue reading ITV Digital Administrators Face Public Outcry

ITV has signalled its entrance into the interactive television advertising market after securing BT as the sponsor of the new interactive Who Wants To Be A Millionaire show.The new service, which allows viewers to play along with the programme, will feature the strapline: “powered by BT”. Viewers will be able to compare their progress with… Continue reading BT To Sponsor Interactive Millionaire Show

Online ads are becoming more dynamic and using more rich-media formats to tackle declining click-through rates, according to the latest ad serving trend report from digital solutions company, Double-Click.According to the report, rich media useage drew 23.22% of all ads in Q3, up from 17.29% in Q1. The report states: “Rich media has been shown… Continue reading DoubleClick Report Reflects Strength Of Rich Media