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In the US, the Audit Bureau of Circulations has added a demographic readership survey, the Magazine Subscriber Profile Verification Audit Report which provides information on the gender, age, education level and employment status of subscribers. “It will give greater profile to subscriber studies, so there will be more clout within the buying community,” says John… Continue reading ABC USA Launches Demographic Audience Profiling Scheme For Magazines

OgilvyOne, part of global advertising and communications group WPP, has acquired 75% of QCi Assessment, a UK-based customer relationship management consultancy, the group announced this morning. Under the terms of the deal OgilvyOne has an option to buy the remaining 25% of the business. QCi’s clients include Consignia, IBM, Royal & Sun Alliance and NCR.… Continue reading WPP’s OgilvyOne Acquires UK Consultancy

US-based advertising network, Omnicom, yesterday delivered a comfortable set of financial results despite the broader economic and advertising difficulties that are affecting many of its peers. Organic growth at the group rose by 12% and net new billings topped $1 billion. New account wins during the year included Goodyear, Aventis and Dell and, totalling $1.05… Continue reading Omnicom Growth Driven By Strong Business Wins

Confidence in ITV companies took a knock yesterday after the Sunday Times published a leaked letter to the Prime Minister warning of the consequences of the relaxation of media ownership laws (see Granada Warns Of ITV Disaster). Zenith Media also predicted that ITV’s ad revenue would be the lowest in its 50 year history (see… Continue reading Sharewatch

Hachette-Emap magazines is to launch Elle Girl in direct competition with Natmag’s Cosmo Girl. Natmags confirmed a launch date for its teen girl title of 20 September earlier this year and it now seems its Emap rival will appear on the newsstands during the same month.Both titles are spin-offs of established young women’s brands with… Continue reading Elle Girl Launch Date Announced

The BBC plans to air a fourth weekly episode of EastEnders on Friday nights, according to press speculation.Reports, based on a leaked memo, claim that the fourth episode of the soap will begin on Friday 10 August with the trial of Dan Sullivan, the character accused of shooting Phil Mitchell, and will be promoted by… Continue reading Friday Tipped For Fourth EastEnders

Carlton chief executive Gerry Murphy, has accused Granada of “hysterical scaremongering” in its attempt to influence the government over the media ownership rules.Hitting back following Granada’s letter to the Prime Minister, which said that if the media ownership rules were not reformed Granada may be bought out by a foreign company and ONdigital closed due… Continue reading Carlton Attacks Granada Over Leaked Letter

Research information and software group, Kantar Media Research (KMR), is to reorganise its corporate structure and join forces with market research organisation Millward Brown Group (MBG), as part of a move to accelerate global expansion, having appointed Andy Brown, previously KMR director with responsibility for target group index and software, as its new CEO.The restructure… Continue reading Kantar Joins With Millward Brown

Shares in the ITV companies suffered falls yesterday after a combination of events brought confidence in Carlton and Granada low.Trading began the day after the Sunday Times had published a leaked letter from Granada chiefs to the Prime Minister, warning of dire consequences including the closure of ONdigital if the relaxation of media ownership does… Continue reading Carlton And Granada Have Unhappy Monday