Global industry trade association the Wireless Advertising Association (WAA) have unveiled creative standards and measurement definitions to regulate wireless ads. The move comes as UK mobile phone owners can expect to see an increase in the number of SMS adverts they are sent (see Text Message Advertising System Hopes To Target Consumers On The Move).Company… Continue reading WAA Draws Up Guidelines To Regulate SMS Advertising
Downturn in the commercial radio sector appeared to be affecting GWR which saw shares fall 5.42% yesterday to finish at £3.93. The group, which announced its full-year results this week (see GWR Announces Board Changes As Results Come In Line With Expectations), was the worst media performer of the day.Capital also suffered a loss of… Continue reading Sharewatch
News of a new business decline may be exaggerated, according to the latest research from MediaTel and AAR’s newbizmoves database. Figures suggest that new business activity was up 79% year on year for the first quarter of 2001, although the value of pitches was up only 13% to just over £670m.A total of 215 reviews… Continue reading Research Suggests Advertising New Business Activity Still Healthy
A new report from Jupiter claims that reports of ‘the death of online retail’ have been greatly exaggerated and forecast that US online trading is set to reach $130 billion by 2006. Originally Jupiter had predicted that online sales would hit $36 billion in 2001 and, subsequently, $118 billion by 2005. Although the actual figure… Continue reading Online Trading ‘Not Dead’ Says New Jupiter Report
This week saw the latest Big Mac Index (BMI) from The Economist. The survey, launched in 1986, is described as ‘a way to make exchange-rate theory a bit more digestible ‘and is based on the theory of purchasing-power parity (PPP), in simple terms the idea that a dollar is a dollar wherever you happen to… Continue reading Burgernomics? The Economist’s Unique Take On The Currency Market
This week, leading representatives of the UK radio, TV and outdoor markets have been reporting on their successes and failures in recent months and looking to the future with varying degrees of optimism. On Tuesday, GWR released their full-year results which fell within expectations. Revenues from flagship station Classic FM were reported to be up… Continue reading Insight Analysis: Mixed Outlook For Old Media
The UK’s digital television industry is now the most developed in the world; so much so, that BSkyB has recently committed to switching off its analogue broadcast altogether sometime this summer. Not bad considering the service has only been running for two and a half years. Sky Digital now has 5.4 million subscribers and is… Continue reading Insight Analysis: Is The UK Turned On By Digital?
Stock in Carlton Communications dropped sharply yesterday after the company’s financial results admitted that there is no obvious improvement in advertising on the horizon (see Carlton Stock Dives On Indefinite Ad Downturn). Stock closed yesterday down 20p at 392p. The group also halved its dividend to 3.3p in order to offer ‘more flexibility’ in the… Continue reading Carlton Communications Financial Results – Reaction
Regional newspaper publisher, Johnston Press, has this morning announced that Stuart Paterson will become the group’s next finance director, replacing Marco Chiappelli, who has retired. Paterson takes up the role on 16 July. Johnston Press is the UK’s fourth largest regional newspaper group with a total weekly circulation of around 6 million copies.
Details of additional interactive elements for this year’s Big Brother have been unveiled this week. Interactive voting and E-Victor, an interactive game, have been developed thanks to an agreement between the broadcaster, Channel 4, programme makers Endemol and Two Way TV.Channel 4’s head of interactive television, Peter Good, commented, “With this year’s series we wanted… Continue reading Big Brother To Have Interactive Voting And Games
