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According to a recent report by Jupiter Media Metrix, online advertising prices will continue to fall for six months to come keeping media buyers in their strong buying position. Over the past year, prices have already fallen by 30%. In June 2000, advertisers were paying an average of e30 for 1000 page impressions, currenly they… Continue reading Online Ad Prices Still Dropping, Says Jupiter

Annual spending by U.S. small businesses on localised e-mail marketing will exceed $2.2 billion by 2005, according to The Kelsey Group. Recent research from the group indicates that 42% of small businesses will use e-mail for some form of marketing by 2005, with promotional coupons emerging as the most popular method. In a new white… Continue reading Small US Firms Spend Big On Localised E-Mail Marketing

According to new figures, many of the top UK radio stations (in revenue terms) have seen a decline in the amount spent on radio advertising year on year. Despite its audience being restricted to London, Capital 95.8fm continues to attract a larger share of advertising revenue than any other local or national station. However, figures… Continue reading Top Radio Stations See Year On Year Slide In Ad Revenue

Carlton Communications has today confirmed press reports that its chief executive Gerry Murphy has accused Granada of ‘hysterical scaremongering’ in its attempt to influence the Government over the media ownership rules. Responding to Granada’s letter to the prime minister (see Granada Warns Of ‘Potential Disaster’ For ITV) Murphy said: “We disagree fundamentally that a slippage… Continue reading Carlton Chief Hits Back At Granada’s ‘Scaremongering’

This week saw the latest Big Mac Index (BMI) from The Economist. The survey, launched in 1986, is described as ‘a way to make exchange-rate theory a bit more digestible ‘and is based on the theory of purchasing-power parity (PPP), in simple terms the idea that a dollar is a dollar wherever you happen to… Continue reading Burgernomics? The Economist’s Unique Take On The Currency Market

This week, leading representatives of the UK radio, TV and outdoor markets have been reporting on their successes and failures in recent months and looking to the future with varying degrees of optimism. On Tuesday, GWR released their full-year results which fell within expectations. Revenues from flagship station Classic FM were reported to be up… Continue reading Insight Analysis: Mixed Outlook For Old Media

Future Publishing has announced plans to implement structural changes following the resignation of its managing director Mike Frey.The main push of the restructure will see the UK subsidiary of Future Network (see Future Acquires Four New Titles From Dennis) reorganise its operations into three divisions, each focusing on a specific consumer sector. The divisions will… Continue reading Future Publishing Restructured As Managing Director Resigns

Planning group Outdoor Connection has announced the launch of a new division called Local Connection in a bid to target local advertisers. Operating from the group’s London office the new branch will attempt to increase outdoor advertising’s market share in areas that do not see it as a primary medium and opt instead for local… Continue reading Outdoor Specialist Makes Local Connection

VNU is to launch a spin-off of its fortnightly home computer title Computeractive. The monthly title will be called Webactive and will take on IPC Media’s Web User with a price of 75p when it launches next month. IPC recently agreed to make design changes to its title following VNU’s threats of court action over… Continue reading Launches Brief

I Feel Good Holdings (IFG), the magazine publishers set up by Loaded’s founding editor, James Brown (see Interview: Anna Hyde, Ad Director and Adam Porter, Online Editorial Guru: I Feel Good), has announced its intention to buy John Brown Publishing (JBP Holdings), publishers of Viz, Bizarre and Fortean Times, as well as consumer magazine titles… Continue reading I Feel Good Makes Bid For Viz Publishers