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Total US magazine advertising revenue for October totalled $1,629,475,871, according to the Publishers Information Bureau (PIB) representing a 9.6% decrease on October 2000 and total advertising pages for October were 23,237, down 16.8% on last year. Year-to-date advertising revenue decreased by 3.4%, $13,349,187,089 for the period January to October 2001, and ad pages for the… Continue reading US Magazine Advertising Suffers Further Declines

A recent series of commercials for McDonalds received 40 complaints from members of the public. The Independent Television Commission (ITC) upheld the complaints about the ads, which it said were misleading.The campaign advertised a one-week McDonalds “buy one get one free” sales promotion. The series of commercials were run over three days; the first one… Continue reading ITC Upholds Complaints Against “Misleading” McDonalds Ads

European internet and mobile sports data provider, Sports.com, has bought the Daily Star website, MegaStar, from United Business Media (UBM) for an undisclosed sum. MegaStar has over half a million unique users and 14 million page views per month, according to Sports.com. Its audience is primarily UK-based 18-45 year old males.MegaStar was launched in 1997… Continue reading UBM Sells MegaStar Site To Sports.com

There has been a flurry of speculation over recent months about a knock-on effect of the US economic slowdown for the UK and the rest of Europe. Certainly media companies are starting to tighten their belts, if only as a precautionary measure. The downturn in the US is now clear and present; here in the… Continue reading Insight Analysis: Is The UK Economy About To Tumble?

ITV has unveiled its line-up for coverage of the General Election. ITN coverage is to be backed up with four midweek election specials hosted by Jonathan Dimbleby, and leader profiles on Tonight With Trevor McDonald, while News at Ten will be extended during the campaign in order to carry in-depth reports on the main issues.… Continue reading ITV Reveals Plans For Election Coverage

ISMM, the near-bankrupt sports marketing agency which is responsible for selling the broadcasting rights to the next two World Cup competitions, has been given a reprieve with the news that French media group Vivendi plans to acquire the business. Vivendi has one month to finalise the acquisition – expected to be worth around €100 million… Continue reading Vivendi To Save ISMM

Channel 4 has launched its new commercial arm, 4 Ventures, and said it will continue to spend heavily on digital and online projects. More than £200m has been set aside for new media investment.Details of the new company were unveiled yesterday as the group released its annual report and accounts for 2000. Chairman Vanni Treves… Continue reading Channel 4 Increases New Media Investment

Publishing group Highbury House Communications says it has successfully completed the acquisition of a portfolio of business titles from Reed Business Information. The RBI Portfolio consists of ten titles in the electrical, transport and retail sectors and generated revenues of approximately £9 million and a profit contribution of approximately £0.8 million in the year ended… Continue reading Highbury Completes RBI Titles Purchase

Cable’s position as the platform of choice for the broadband revolution has never been in doubt. Offering bundled telephony and TV services it is ideally placed as the system through which television, internet, interactive and telephonic services can be delivered.But roll-out of cable networks has stalled while satellite continues its domination of the emerging markets.… Continue reading Feature: Cable Tipped To Regain Momentum Despite Dip In TV Share