Eight media companies saw shares rise yesterday. The most significant increase was seen by WPP which was up 2.84%, to finish at £6.52, 18p better off than the previous day.At the other end of the scale, Telewest was the day’s worst media performer, with shares sliding 9.19%, to close at 84p, down 8˝p on the… Continue reading Sharewatch
DCMS Predicts 55% Digital Penetration By 2006 The UK is making “astonishing progress” towards the take up of digital television, according to Culture Secretary Tessa Jowell, despite the fact that fewer than one in three homes have digital TV.A digital television survey just published by the DCMS shows that 25% of households predict that they… Continue reading DCMS Predicts 55% Digital Penetration By
2006
Go Racing has jumped the latest hurdle in its quest to close a £387m deal to acquire the media rights to the UK’s horseracing for the next 10 years and create a digital horseracing channel.Lengthy negotiations with the British Horseracing Board (see Go Racing Deal Could Be Halted By Pre-Race Data Problem) were concluded last… Continue reading Go Racing Back In The Saddle
Chrysalis Radio is launching its first interactive text messaging campaign, called Galaxy 105 Text Maniacs Club, as part of a move to interact with listeners.Chrysalis Radio’s online sales director, Ian James, said: “We chose to use text messaging as it’s a medium which lends itself to communicating with our core listeners, 15-35 year olds. It… Continue reading Chrysalis Interacts With Text Maniacs
The latest round of VIPer research (see VIPer Research Targets ABs ) has brought good news for the outdoor industry, as the medium has been judged as very effective in reaching the young and affluent in society, especially when used with other media.Phil Danter, managing partner, strategy, at the Media Planning Group, said: “Outdoor advertising… Continue reading Outdoor Effective For Reaching The Affluent
The number of new consumer magazines launched in the first four months of this year saw a year on year increase, despite widespread fears of an ad revenue downturn and saturation of the magazine market (see Feature: Has The Consumer Magazine Industry Reached Saturation Point?). Figures released by the Periodical Publishers’ Association (PPA) from Seymour… Continue reading Consumer Mag Launches Up Year On Year
Profits Warning at United Business MediaUnited Business Media (UBM) has announced that profits in its US-based high tech magazines division, CMP, will fall below expectations. In a statement today ahead of pre-closed period meetings with analysts, the company said that the expected slowing of market decline during May had not occurred and that despite “robust… Continue reading Profits Warning at United Business Media
In the midst of adspend gloom, DFC Intelligence reports that online video streaming growth hit 215% in 2000, including 29% via broadband, and that 15% of this video streaming inventory is now being exploited with in-stream advertising. Paul Palumbo, author of the report, Interactive Broadcast Video: Streaming Video Market 1998-2004, noted “expanding content availability, increasing… Continue reading DFC Reports Boom In Streaming Adspend
The appeal of instant messaging has helped boost sales from ecommerce sites according to new findings from Cyber Dialogue. The service, first introdued by AOL in 1997, is now used by 40% of all internet users and has been added to ecommerce sites to enable potential shopers to ‘chat’ to customer service rep or contact… Continue reading Instant Messaging Appeal May Be Exploited To Boost Online Sales
IDC forecasts that US PC sales will drop in 2001 for the first time ever after revising their growth forecasts for 2001 from 2.2% to -6.3% year on year. Worldwide forecasts have also declined from 10.3% to 5.8% for the same period. The currently poor economic climate is blamed for the cuts and IDC now… Continue reading IDC Predicts Decline In US PC Market
