Guardian Unlimited is officially the most popular UK newspaper on the net, according to the latest audited figures. During March the online paper saw its monthly page impressions increase by almost 5 million to 30.2m and unique users registered 2.4m during the month.Guardian Unlimited announced its intention to publish official monthly figures in January, the… Continue reading Guardian Unlimited The Most Popular Online Paper
Global marketing communications group, Cordiant, has today announced the acquisition of broadcast public relations consultancy Bulletin International, for an initial consideration of £2.9 million. Bulletin is headquartered in London and has operations in Hong Kong, New York and Singapore. Its services include strategic counsel, media relations, editorial media planning, editorial content production and media training.… Continue reading Cordiant Acquires Broadcast PR Group
United Business Media (UBM) has cut its online investment for the current year from the planned £45 million to no more than £30 million. It blames the ‘current market conditions’ for the investment cuts, notably the downturn in high-tech advertising in the US. Given these cutbacks, along with growth in News Distribution and Market Research… Continue reading UBM Cuts Online Spend During Hi-Tech Advertising Slowdown
There has been a flurry of speculation over recent months about a knock-on effect of the US economic slowdown for the UK and the rest of Europe. Certainly media companies are starting to tighten their belts, if only as a precautionary measure. The downturn in the US is now clear and present; here in the… Continue reading Insight Analysis: Is The UK Economy About To Tumble?
ISMM, the near-bankrupt sports marketing agency which is responsible for selling the broadcasting rights to the next two World Cup competitions, has been given a reprieve with the news that French media group Vivendi plans to acquire the business. Vivendi has one month to finalise the acquisition – expected to be worth around €100 million… Continue reading Vivendi To Save ISMM
Publishing group Highbury House Communications says it has successfully completed the acquisition of a portfolio of business titles from Reed Business Information. The RBI Portfolio consists of ten titles in the electrical, transport and retail sectors and generated revenues of approximately £9 million and a profit contribution of approximately £0.8 million in the year ended… Continue reading Highbury Completes RBI Titles Purchase
European internet and mobile sports data provider, Sports.com, has bought the Daily Star website, MegaStar, from United Business Media (UBM) for an undisclosed sum. MegaStar has over half a million unique users and 14 million page views per month, according to Sports.com. Its audience is primarily UK-based 18-45 year old males. MegaStar was launched in… Continue reading UBM Sells MegaStar Site To Sports.com
A recent series of commercials for McDonalds received 40 complaints from members of the public. The Independent Television Commission (ITC) upheld the complaints about the ads, which it said were misleading.The campaign advertised a one-week McDonalds “buy one get one free” sales promotion. The series of commercials were run over three days; the first one… Continue reading ITC Upholds Complaints Against “Misleading” McDonalds Ads
European internet and mobile sports data provider, Sports.com, has bought the Daily Star website, MegaStar, from United Business Media (UBM) for an undisclosed sum. MegaStar has over half a million unique users and 14 million page views per month, according to Sports.com. Its audience is primarily UK-based 18-45 year old males.MegaStar was launched in 1997… Continue reading UBM Sells MegaStar Site To Sports.com
ITV has unveiled its line-up for coverage of the General Election. ITN coverage is to be backed up with four midweek election specials hosted by Jonathan Dimbleby, and leader profiles on Tonight With Trevor McDonald, while News at Ten will be extended during the campaign in order to carry in-depth reports on the main issues.… Continue reading ITV Reveals Plans For Election Coverage
