The new president of the IPA has warned that the advertising industry in the UK is losing its creative touch. Addressing the IPA members’ lunch with his inaugural speech this week, Bruce Haines warned that hard work was needed to stay ahead.“We need to do much, much more to promote the quality of our work… Continue reading New IPA President Tells Industry To Embrace Creativity
Goldman Sachs lowered its 12 month price target for BSkyB yesterday, causing shares in the satellite broadcaster to fall 36½p to £8.45. Terrestrial TV companies Carlton and Granada also had a bad day, as the market remained unconvinced by its revamp plans for ONdigital (see Prebble Heads Up An Integrated ITV). Carlton shares ended the… Continue reading Sharewatch
“Forecasting industry trends and revenues is far more challenging this year than at any other time in recent history. The margin of error cannot be determined through statistical analysis. The degree of uncertainty in the market is extraordinary, impacting so many different areas of media and advertising.” This is according to Jack Myers, chief economist… Continue reading Myers Prefers To Err On The Pessimistic Side In His Forecasting
The euro-zone economy is set to grow by 1.4% this year and by 2.9% next year, the EU Commission said this week, adding to signs already noted from Germany and the European Central Bank that recovery has replaced the of weakness at the end 2001. The Euro area economy contracted in Q4 2001, but a… Continue reading Euro-Zone Economy Shows Gradual Recovery
Women online in the USA and across Europe are behaving very differently according to new research from NetValue which looks at the growth rate of women online and what these women are doing on the internet. English mothers are the heaviest banner clickers, while mothers in France use mail most frequently. Spanish mothers spend the… Continue reading Mothers Online: A Report From NetValue
The number of US adults accessing the web increased by 8.5% in 2001, across the 85 metro markets surveyed by The Media Audit. The report says that 74.5 million out of a total adult population in these markets of 128.3 million ‘logged on during the past month.’ This represents an increase in internet penetration from… Continue reading Web Reaches A Broader US Audience
The government has proposed boosting the strength of the digital TV signal in order to improve quality and encourage adoption of the technology before the proposed analogue switch-off date of 2010. Culture secretary Chris Smith and Trade & Industry secretary Stephen Byers have this week written to senior controllers of the terrestrial broadcasters seeking their… Continue reading Power Increase For Digital TV Signal Planned
Carlton and Granada have today confirmed plans for changes within the structure of ITV including a radical overhaul of their joint-owned pay-tv channel ONdigital. Stuart Prebble is to be appointed chief executive of the network which will now operate three businesses – ITV channels, ITV Digital and ITV.com.ITV Digital is the rebranded name for ONdigital.… Continue reading Prebble Heads Up An Integrated ITV
Over a third of all households in the UK now have internet access, some 9 million homes, according to new research by NetValue. Those connected are also using the internet more often and for longer periods, with usage in March 2001 higher than ever before at an average of 24 sessions over 10.5 days.Within the… Continue reading One Third Of All UK Homes Now Connected To The Net
Channel 4 has promised to “encourage a younger generation in the values of public service broadcasting” with its programming priorities for 2001/2002. Commenting on the statement of intent his channel submitted to the Independent Television Commision (ITC) this week, director of programmes Tim Gardam commented, “Too often regulation has become an arid calculation of the… Continue reading Channel 4 Statement Of Intent To Continue Innovation And Quality
