The Advertising Standards Authority (ASA) has published its annual report for 2000, which shows a 4% increase in complaints about advertising, although the total number of ads which caused complaints fell. Just 10 ads out of the total 9,134 ads considered last year attracted almost 18% of all complaints.The Authority resolved also more complaints about… Continue reading ASA Annual Report Sees Rise In Complaints During 2000
ITV has published its first statement of programming policy in which it promises to invest £750m on programming during 2001, excluding regional services. The network’s commitment is part of a new initiative by the ITC in which broadcasters are obliged to produce annual public service targets in preparation for the adoption of self-regulatory measures proposed… Continue reading ITV Publishes First Statement Of Programme Policy
News and information group Reuters has this morning posted a strong set of financial results that show first quarter revenues rising 17% to £970 million. However, chief executive Peter Job warned that growth in the second quarter would be at a “slightly lower rate”.The group says that good performances at its Reuters Financial and Instinet… Continue reading Reuters Stock Falls On Slower Q2 Warning
Marketing spend is on the increase despite forecasts of a recession within the industry, according to the latest Bellwether Report. Twice as many companies raised their marketing spend than cut them in the first quarter of this year.The report, which is published by the IPA and tracks actual client spending intentions within the economy, reveals… Continue reading Marketing Spend On The Rise, Says Bellwether Report
GWR is to set up a new consumer group to monitor the performance of its flagship station Classic FM. Following the lead of commercial television companies as they move towards self-regulation, the radio group has announced that it too will publish annual performance plans.Speaking at the Radio Academy’s Radio and the City seminar this morning,… Continue reading GWR Sets Up Consumer Group For Classic FM
Reuters is due to release first quarter results today, which are expected to show an increase in revenues. However, yesterday it was the worst performer amongst media shares, falling 54p or over 5% to end at £9.75.As more news of the proposed ONdigital revamp emerged (see ONdigital To Announce Revamp, Prebble To Head Up ITV),… Continue reading Sharewatch
Marketing spend is on the increase despite forecasts of a recession within the industry, according to the latest Bellwether Report. Twice as many companies raised their marketing spend than cut them in the first quarter of this year. The report, which is published by the IPA and tracks actual client spending intentions within the economy,… Continue reading Bellwether Report: Marketing Spend On The Rise, Says New IPA Survey
Internet advertising in the United States recorded $2.2 billion in revenue for the Q4 2000, bringing total online revenue for the year to $8.2 billion, according to the Interactive Advertising Bureau’s (IAB) Internet Ad Revenue Report conducted by PricewaterhouseCoopers. While the $2.2 billion shows an increase of 9% over the $1.986 billion for the Q3… Continue reading US Online Adspend Hit $8.2 Billion In 2000
In a recent report, the analysts at Ovum claim that the currently unexploited web hosting market is set for a huge boom as companies realise the importance of an online presence and look to hosting companies and ISPs for solutions. “Users are not getting the message about web hosting benefits and are often confused about… Continue reading Web Hosting Will Be Worth $46.9b By 2006, Says Ovum
—> New research from the Advertising Association suggests that business to business magazines will suffer due to the forthcoming slump in ad spending. Despite a predicted rise in advertising revenue for b2b magazines of 48m (to £1.38 billion) this represents a decline in growth year on year, 3.5% for 2000-2001 compared to 5.3% in 1999-2000.… Continue reading B2B Magazines Suffer As Adspend Falls
