The Guardian has announced a number of initiatives to boost circulation of its Saturday edition. The Weekend magazine is to be given major investment and two extra supplements will be moved to Saturdays.Under the editorship of Katherine Viner Weekend will become a glossy from 21 April. With an average 60% increase in editorial pages, the… Continue reading The Guardian Boosts Its Saturday Offering
New research by analysts at Ovum suggest that the future of internet growth lies in multiaccess services – 40% within the next five years – which means that advertisers need to be more aware of these developing technologies in order to maximise opportunities. “This evolution of the Internet will stimulate the convergence of applications and… Continue reading Insight Analysis: New Advertising Platforms May Not Be The Answer To The Ad Men’s Prayers
In their recent report “Kids, Clarity And Killer Applications”, CIA Medialab examine the current drivers of subscriptions to digital TV compared with the key drivers two years ago when digital services first launched. Initially it was thought that ‘pester power’ and ‘reclaiming lost TV events’ (football, for example) would be the most persuasive factors but… Continue reading CIA MediaLab Report: Driving Digital
Despite an initially positive reaction from the market following its financial results yesterday, stock in United Business Media (UBM) had begun to fall this morning, down by 22½p to 726p by 1:00pm. Strong profits in a fairly cautious statement pushed demand for UBM shares up in the first instance, but a mixed broker and press… Continue reading United Business Media Financial Results: Reaction
WPP, the world’s largest advertising group, has appointed Philip Lader, the outgoing US ambassador to the UK, as its new chairman. He will replace Hamish Maxwell who is retiring from the company. SMG has announced the appointment of a new executive director. George Watt, who has filled the position of group finance director in an… Continue reading Appointments Brief
‘Beauty Parades’ as a method of agency pitching in the modern media world are looking as anachronistic as Miss World does in the age of post-feminism, according to leading industry figures. The question of whether the process was “anachronistic and out of date” was put to the panel of Media Question Time on Monday night… Continue reading Should The Beauty Parade Agency Pitch Be Pensioned Off?
Two media companies released full year results yesterday, to differing reactions from the market. SMG announced the record pre-tax profits that analysts had anticipated, despite a year of heavy investment (see SMG Reports Record Pre-Tax Profits, Looks To Future Opportunities). However, shares ended the day at £2.40, the same as Monday’s closing price.United Business Media… Continue reading Sharewatch
Since the 1998 launch of the first digital TV service, UK growth has exceeded expectations. Last year saw continued penetration and there are now estimated to be more than 6m digital households in the UK. The successful heavy marketing and free hardware approach was boosted by increased channel choice, including the launch of Channel 4’s… Continue reading Insight Analysis: Another Year In The Life Of Digital TV
Debate over the News At Ten move continues to fill pages of the media trade press almost two years after ITV first vacated the 10pm slot. Now another row over the timing of the news is set to begin. Channel 5 is hoping to change its 6pm bulletin to 5.30pm when it begins screening Home… Continue reading C5 News Move Set To Test Regulatory Powers Again
Since the 1998 launch of the first digital TV service, UK growth has exceeded expectations. Last year saw continued penetration and there are now estimated to be more than 6m digital households in the UK.The successful heavy marketing and free hardware approach was boosted by increased channel choice, including the launch of Channel 4’s E4… Continue reading Feature: Another Year In The Life Of Digital TV
