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Television is holding its own as an effective and memorable advertising medium, despite the entry of new methods into the market. A survey released today by the Chartered Institute of Marketing (CIM) has revealed that TV adverts are most likely to be seen, remembered and enjoyed of all forms of advertising. CIM’s Claire Forbes commented,… Continue reading TV Still On Top For Ad Effectiveness, Says Survey

The Ecommerce Times reports that dotcom layoffs in the US reached a new peak in April after two months of declining lay offs in February and March. In total, there have been 51,564 dotcom job cuts in the first four months of this year and a leading recruitment company in the US, Challenger, Gray &… Continue reading US Dotcom Layoffs Rise Again In April

According to a new survey by Which? magazine, almost 6m Britons now shop online despite concerns over security. Many consumers still worry about credit card misuse despite efforts by the government and groups such as Which? to allay consumers’ fears. Which? is to publish a list of online traders which it hopes, along with kitemarks… Continue reading Online Consumer Spending: March Round Up

A recent study by Forrester Research has found that, whilst the web is a valuable source of information for job seekers, most are merely browsing and will use conventional media when actually applying for positions. “Nearly two-thirds (61%) of UK Internet users who work full time and plan to look for a new job in… Continue reading Job Seekers ‘Not Fully Interactive’ On Web, Says Forrester

Future Network has this afternoon announced the closure of both its loss-making German operation and the European editions of internet business magazine Business 2.0. Future Verlag GmbH posted losses of DM20.5 million (£6.4 million) on revenues of DM22.5 million last year. Losses for the current year, prior to the closure, are expected to be DM9.4… Continue reading Future Closes German Business And European Business 2.0 Editions

The Wireless Group has this morning reported like for like turnover up 12% to £29.4 million for the full year and up 22% for the first quarter of 2001. Q1 operating costs, before digital expenditure, are down by 12% like for like.However, loss for the financial year grew from £27.5 million last time to £34.2… Continue reading Wireless Group Grows Turnover And Reduces Costs

The Independent Television Commission (ITC) has revised and amended its quarterly cable statistics following consultation with the cable companies. Data for the final quarter of 2000 is now available and shows 4.5m homes in the UK are now connected to a cable service.This represents a year on year increase of 6.2%. Total cable penetration now… Continue reading Revised Cable Stats Show 4.5m Homes Connected

Tristan Davies has been appointed the new editor of the Independent on Sunday. He will take over from Janet Street-Porter, who quit the position a fortnight ago (see Janet Street Porter Quits Independent On Sunday Editorship), on June 11.Editor-in-chief Simon Kelner, was said to be delighted by the appointment of Davies, who has worked on… Continue reading New Independent On Sunday Editor Announced

The advertising industry’s opposition to EU restrictions on advertising to children has gained support with the publication of an EU study on “The Impact Of Advertising And Teleshopping On Minors” which positively endorses self-regulation working in tandem with the existing laws.The main conclusions of the study were that the EU’s “Television Without Frontiers” directive provides… Continue reading EU Study Backs Opposition To Ban On Advertising To Children

The sales arm for the former Southnews regional press business is to be transferred to Amra. The move follows the group’s acquisition by Trinity Mirror last year (see Trinity Mirror Buys Southnews For £284m).Sales representation for the group’s stable of over eighty regional titles will be transferred on 4 June, further strengthening Amra’s position as… Continue reading Amra Takes On Sales For Southnews