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Over one third of the top advertisers in terms of spending significantly cut their investments during last year, including the top spender, Proctor & Gamble, which spent £123m promoting brands such as Pringles, Fairy and Lenor, 24% less than in the previous year. Total adspend for the top 50 biggest spenders was £2,070,795, up just… Continue reading One Third Of Top Ten Advertising Spenders Cut Investment Last Year

Granada Media has abandoned the plans it had to form a production company with Australian broadcaster the Seven Network. Red Heart was formed 18 months ago, but has failed to achieve the goals set. It will now be retained as a vehicle for co-production between the companies. It is thought that the opportunity for Granada… Continue reading Granada Abandons Australian Production Joint Venture

GWR Group plc’s 63% owned subsidiary, Digital One, announcement today that they are to enter into a strategic agreement with Imagination Technologies plc to jointly develop, fund and market a low power, low cost digital Base-Band chip and the reference design for a digital radio receiver module. The agreement will result in smaller, lighter, portable… Continue reading Cost Of Digital Radio Set To Fall

GWR Group plc’s 63% owned subsidiary, Digital One, announcement today that they are to enter into a strategic agreement with Imagination Technologies plc to jointly develop, fund and market a low power, low cost digital Base-Band chip and the reference design for a digital radio receiver module. The agreement will result in smaller, lighter, portable… Continue reading Cost Of Digital Radio Set To Fall

According to a new report by The Media Audit internet radio is slowly taking off in the US and is attracting “significant local market audiences” According to the report, 23 radio websites are attracting over 2% of all adults in their immediate markets and this figure would double if considered as a percentage of only… Continue reading Web Radio Slowly Takes Off In US

Pearson is to cut around 40 jobs from its online division, which includes FT.com, in order to steer its businesses towards profitability by the end of 2002. The job losses will occur across the FT internet businesses, including FT.com, FT Careerpoint and FT Your Money. The reduction in staff is said to result from the… Continue reading 40 Jobs To Be Cut At Online FT

In his statement at today’s annual general meeting, SMG chairman Don Cruickshank told shareholders that first quarter trading at the core television division is down around 9% on last year and stated that the higher licence payments for its ITV franchises would also be a burden In television, trading is down approximately 9% on the… Continue reading SMG Issue AGM Statement

Pearson is to cut around 40 jobs from its online division, which includes FT.com, in order to steer its businesses towards profitability by the end of 2002.The job losses will occur across the FT internet businesses, including FT.com, FT Careerpoint and FT Your Money. The reduction in staff is said to result from the integration… Continue reading 40 Jobs To Be Cut At Online FT

Chrysalis’ Galaxy Network is launching its first ever multi-media advertising campaign, worth in the region of £250,000 and utilising the specialist music press, new media and below the line activity. It follows the launch of the network’s first TV advert, currently running on MTV UK, MTV Base and MTV Extra.Nick Button, Galaxy Network’s brand director… Continue reading Galaxy Network Launches Multi-Media Ad Campaign

The possibility of broadcast advertising self-regulation, raised by the government’s Communications White Paper (see Chris Smith Unveils Ofcom), will first of all require the commitment of advertisers, according to the director general of the Advertising Association, Andrew Brown.Brown made this comment during the annual ISBA conference on 29 March. Malcolm Earnshaw, ISBA’s director general added,… Continue reading Broadcast Advertiser Responsibility Key To Achieving Self Regulation