Virgin Radio has announced a new three part marketing strategy, and will launch the first stage on 9 October. From this time, advertisers will be able to use Virgin’s online radio service as a separate advertising medium to Virgin Radio.The programming of the internet and digital channel will remain the same, but it will be… Continue reading Virgin Launches Separate Branding For Online Radio Stream
Media stock was out of favour with brokers yesterday with a number of cuts to profit forecasts affecting stock in the sector badly. Granada Media was the worst casualty; it ended yesterday the worst performer on the FTSE after Merrill Lynch slashed its forecasts amid slumping ad revenues for ITV (see Granada And Carlton Stock… Continue reading Sharewatch
Shares in Granada Media continued to tumble this morning after the company issued a trading statement predicting a slowdown in ad revenue during 2001. After a significant downgrade from Merrill Lynch sent shares sliding yesterday, stock fell a further 12% after the group said it could not match the high levels of ad revenue growth… Continue reading Granada Predicts Slowdown In Ad Revenue, Announces Completion Of United Deal
Almost half of all adults in the UK have accessed the internet at some time, according to the latest quarterly survey from the Office of National Statistics. A total 45% – or 20.4m adults – have logged on at least once, although those embracing the new technology are increasingly male and from the professional classes.… Continue reading Almost Half Of All Adults Now Online
Almost half of all adults in the UK have accessed the internet at some time, according to the latest quarterly survey from the Office of National Statistics. A total 45% – or 20.4m adults – have logged on at least once, although those embracing the new technology are increasingly male and from the professional classes.A… Continue reading Almost Half Of All Adults Now Online
The merger of United News & Media’s ITV assets received overwhelming approval from its shareholders today. At an extraordinary general meeting the majority voted in favour of a sale to Granada Media, following the announcement of the deal in July this year (see Granada Takes Control Of ITV).Sir Roland Hampel, chairman of United, said: “United’s… Continue reading United Shareholders Approve Granada Merger
The Advertising Standards Authority (ASA) has named Lord Borrie as its next chairman. Borrie will take over from present incumbent Lord Rodgers in January next year. Rodgers has held the position for the past six years. The new chairman, who has been appointed for the next four years, has previous experience at the Office of… Continue reading Appointments Brief
Shares in Granada Media continued to tumble this morning after the company issued a trading statement predicting a slowdown in ad revenue during 2001. After a significant downgrade from Merrill Lynch sent shares sliding yesterday (see Granada And Carlton Stock Tumbles After Downgrade), stock fell a further 12% after the group said it could not… Continue reading Granada Predicts Slowdown In Ad Revenue, Announces Completion Of United Deal
Consumers in the UK find television the most effective medium for advertising, according to new research from Initiative Media. In the pan-European study, TV came out on top amongst British people as the best deliverer for the majority of brand attributes, but the preferred medium was often determined by the product being advertised.Cars, for example,… Continue reading Medium More Important Than The Message, Says Study
Shares in Granada Media tumbled today after a “significant” downgrade by Merrill Lynch wiped 21% from its 2001 profit forecast. Prices slipped almost 9% as the bank highlighted ITV advertising softness, “conservative accounting” for the United TV assets and additional digital new media costs as contributing factors in its decision. Carlton Communications prices fell by… Continue reading Granada And Carlton Stock Tumbles After Downgrade
